What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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Recent Episodes

Is Too Much Tech Overburdening Clinicians?

Posted February 8, 202400:31:40

How is the growing disconnect between tech leaders and clinicians contributing to burnout? Find out as Senior Analyst Shannon Germain Farraher explores...

Tech Trends To Watch In 2024

Posted February 1, 202400:25:13

How will generative AI impact infrastructure plans? What regulatory issues will tech leaders have to grapple with? Hear Forrester’s technology analysts...

How Chip Shortages Could Impact Your AI Plans

Posted January 25, 202400:23:56

Nothing can slow the AI revolution — except perhaps a shortage of the chips AI relies on. In this episode, VP and Research Director Glenn O'Donnell...

COP28 Review

Posted January 18, 202400:34:07

The annual United Nations Climate Change Conference, known as COP28, wrapped up last month to mixed reviews. In this episode, Senior Analyst Abhijit...

The Future Of Search In A GenAI World

Posted January 11, 202400:22:52

Generative AI is poised to upend every aspect of search marketing. In this episode of What It Means, Senior Analyst Nikhil Lai explains the rapid changes...