What It Means: A Forrester Podcast

Recent Episodes

Predictions 2024: How Tech Leaders Will Tackle Growth, Talent, And AI

Posted November 16, 2023 • 00:33:09

What’s in store for tech leaders in the year ahead? Find out as Vice Presidents and Senior Research Directors Matthew Guarini and Fred Giron discuss...

Product Experts Gain New Clout Among B2B Buyers

Posted November 9, 2023 • 00:34:40

As B2B buyers contend with tighter budgets, they’re looking to an unexpected source to help them make the right purchase decisions: product experts...

Predictions 2024: CX Leaders Embrace GenAI

Posted November 2, 2023 • 00:27:15

Customer experience (CX) leaders are positioned to win big with generative AI (genAI) in 2024. But there’s a caveat: They must identify and augment...

Are You Ready For BYOAI?

Posted October 26, 2023 • 00:29:15

Is the push to encourage AI across the enterprise introducing more risk? Principal Analyst Andrew Hewitt discusses the pros and cons of bring-your-own-AI...

The Rise Of Revenue Operations

Posted October 19, 2023 • 00:27:24

Despite economic pressure, B2B sales and marketing leaders are prioritizing investment in revenue operations. In this episode, Vice President and Principal...