What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

Listen to latest episode

What It Means: A Forrester Podcast Cover Art

Follow Our Podcast

Recent Episodes

Zero Trust Past, Present, And Future

Posted October 12, 202300:32:54

Zero Trust has evolved since its earliest iterations, but it’s never been more vital than it is today. In this episode, Principal Analyst David Holmes...

The Future Of Cloud

Posted October 5, 202300:32:10

Recent, major shifts in the cloud space are prompting some technology leaders to review their cloud strategies. In this episode, Principal Analyst Lee...

Managing The Privacy Risks Of Generative AI

Posted September 28, 202300:34:25

Nervous about the privacy implications of your latest generative AI pilots? In this episode, Principal Analyst Enza Iannopollo shares some insights...

How Will Generative AI Change B2B Marketing?

Posted September 21, 202300:22:38

For all the FOMO that generative AI has inspired among B2B marketers, many aren’t sure where to start with it. Principal Analyst Lisa Gately shares...

Responsible Design

Posted September 14, 202300:20:45

Delighted customers or PR nightmare? The difference can boil down to responsible design. Before your company ends up in an IRL episode of “Black Mirror,”...