What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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Recent Episodes

Defining AI’s Role In Decision-Making

Posted August 3, 202300:25:19

Will AI replace humans in making business decisions? Not so fast, says VP and Principal Analyst Brandon Purcell. In this episode, he reviews a new decision-making...

Top 10 Emerging Technologies In 2023

Posted July 27, 202300:32:36

Struggling to figure out which emerging techs to focus on in the year ahead? In this episode, VP of Emerging Tech Portfolio Brian Hopkins and VP and...

IoT Benefits And Risks

Posted July 20, 202300:32:17

The internet of things (IoT) brings a lot of potential — and a lot of risk. In this episode, Principal Analyst Michele Pelino reviews the latest IoT...

Generative AI Steals The Spotlight At Cannes Lions

Posted July 13, 202300:33:10

Excitement around generative AI was palpable at last month’s Cannes Lions International Festival of Creativity. VP and Principal Analyst Jay Pattisall...

Unlocking The Value Of Conversational Intelligence

Posted June 29, 202300:31:55

In this session from last year’s Data Strategy & Insights Forum, Principal Analyst Max Ball discusses the latest trends in conversational intelligence...