What It Means: A Forrester Podcast

Recent Episodes

For B2C Companies, Alignment = Profit

Posted May 18, 2023 • 00:17:54

Aligning customer experience, marketing, and digital functions around customer needs fuels growth for B2C companies. VP and Group Director Melissa Parrish...

A Three-Pronged Approach For Driving B2B Growth

Posted May 11, 2023 • 00:22:14

Short-term strategies to win buyers’ dollars are failing B2B buyers and companies. To drive consistent, long-term growth, B2B leaders need to align...

Is Asynchronous Chat The Future Of Customer Service?

Posted May 4, 2023 • 00:33:38

Asynchronous chat is poised to proliferate throughout the B2C ecosystem, redefining expectations around customer service. Senior Analyst Christina...

How B2B Firms Can Win With Younger Buyers

Posted April 27, 2023 • 00:28:31

Millennials and Gen Zers now comprise nearly two-thirds of B2B buyers. These younger buyers approach the buying process differently from their older...

How B2B Marketing Teams Can Align To Fuel Faster Growth

Posted April 20, 2023 • 00:28:56

B2B marketing approaches often leave money on the table, say Principal Analysts John Arnold and Lisa Gately. On this episode of What It Means, they...