What It Means: A Forrester Podcast
Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.
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Recent Episodes
How Will Generative AI Change Business?
Generative AI is everywhere lately, but what will its real impact be on the enterprise? In this episode, Analyst Rowan Curran separates the hype from...
The Business Case For Green Consumer Segmentation
When it comes to buying green, not all buyers are the same. In this episode, Vice Presidents and Principal Analysts Sucharita Kodali and Thomas Husson...
Why CSR Must Be More Than Purpose Beyond Profit
B2B leaders are getting serious about corporate social responsibility (CSR). But until they see it as central and not peripheral to the business, its...
How B2B Marketing Leaders Can Deftly Navigate Uncertainty
How can B2B marketing leaders chart a steady course for growth in a fickle economy? By taking cues from companies that have achieved strong revenue...
What Is The Future Of The Office?
As companies plan their future workplace strategies, what role should the physical office play? Vice President, Research Director James McQuivey and...
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