What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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Recent Episodes

The New Space Race — For Businesses

Posted February 2, 202300:28:05

Low-Earth-orbit satellites open up a host of new opportunities for businesses. Should your firm be exploring these new solutions? Find out in this episode...

The Green Market Revolution Is Here: Are You Ready?

Posted January 26, 202300:22:30

Climate change is among the biggest challenges we face, and the solution could be one of the biggest market opportunities in history. Learn about the...

What’s Behind The Lack Of Trust In Financial Services Firms?

Posted January 19, 202300:26:22

Would it surprise you to learn that only 2% of US financial services brands were rated “strong” on trust by their customers? In this episode, Principal...

Slow Economy, Tight Talent Market? How To Navigate The 2023 Paradox

Posted January 12, 202300:25:22

The current economic downturn is unlike others that have preceded it. Instead of becoming more abundant, talent will continue to be constrained. What...

As Global Economic Woes Spread, Asia Pacific Charts Its Own Path

Posted January 5, 202300:23:51

In 2023, the economic fears that have plagued much of the rest of the world will dampen prospects for the APAC region. How will governments and business...