What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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Recent Episodes

Automation’s Impact On The Future Of Jobs In APAC

Posted November 10, 202200:31:42

Forrester forecasts that by 2040, 63 million jobs will be lost to automation across the five largest economies in APAC. Principal Analysts Michael O’Grady...

The Growing Need For A Chief Automation Officer

Posted November 3, 202200:28:15

As automation efforts continue to expand across the enterprise, one question looms large: Who should be overseeing the use of automation technologies...

Is Your Organization Equipped To Handle Geopolitical Risks?

Posted October 27, 202200:22:54

Is your security team effectively assessing your exposure to geopolitical risk? Principal Analyst Renee Murphy and Senior Analyst Allie Mellen provide...

Find The CX Collaboration Strategy That’s Right For Your Company

Posted October 20, 202200:29:01

No customer experience team, no matter how mighty, can achieve its strategic vision alone. Fostering the necessary cross-functional collaboration requires...

Where Did Gaia-X Go Wrong?

Posted October 13, 202200:28:52

The Gaia-X initiative was launched in 2019 as a way for European governments to reclaim data sovereignty from non-European cloud hyperscalers. But it...