What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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Recent Episodes

How Does Automation Enable Human Innovation?

Posted September 1, 202200:30:30

Fears that automation will replace human creativity with mindless robots are unwarranted. VP, Principal Analyst Paul Miller and Principal Analyst Dan...

Tackling Technology’s Trust Problem

Posted August 25, 202200:27:03

What can be done to address a growing lack of trust in technology? Principal Analyst Sara Watson digs into the causes of this issue and provides some...

What COVID-Related Absenteeism Has Taught Us About Workforce Planning

Posted August 18, 202200:25:18

COVID-related absenteeism continues to cause challenges across industries and business functions. In this episode, VP, Research Director James McQuivey...

The Case For Modernizing Your Operational Platforms

Posted August 11, 202200:28:18

If aligning your operational platforms with your customer-facing platforms is way down on your IT roadmap, you might want to move it up. Hear VPs Linda...

Why The CIO-CMO Partnership Matters More Than Ever

Posted August 4, 202200:29:07

Technology and marketing leaders need each other, and companies need strong technology-marketing partnerships. On this week’s What It Means, VP, Senior...