What It Means: A Forrester Podcast

Recent Episodes

Why Are Brands Funding Misinformation?

Posted June 23, 2022 • 00:31:23

Marketers are accidentally funding misinformation and fueling the proliferation of dangerous falsehoods. In this episode of What It Means, Principal...

The Customer Obsession Balancing Act For B2B Firms

Posted June 16, 2022 • 00:26:34

B2B companies that center their strategies and operations on customers far outperform their less customer-focused peers. Still, when it comes to customer...

The Best And Worst Security Practices From Around The World

Posted June 9, 2022 • 00:29:41

The fact is, no business can stop every breach. So is it time to shift to a “post-breach” resilience strategy? Analyst Allie Mellen thinks so. This...

The Two Sides Of Technology’s Environmental Impact

Posted June 2, 2022 • 00:34:05

Is emerging tech the cause of or the solution to the climate crisis? The answer is complicated. In this episode, Analyst Abhijit Sunil and VP, Research...

Multicloud Strategy By Design Or By Accident?

Posted May 26, 2022 • 00:32:25

As more organizations branch out to use multiple cloud platforms and providers, the question becomes: Is there a strategy behind your multicloud decisions,...