What It Means: A Forrester Podcast

Recent Episodes

How B2B Firms Are Redefining Purpose

Posted April 14, 2022 • 00:28:23

Following the lead of their B2C counterparts, B2B firms are embracing brand values and a broader notion of purpose. What’s at stake, and where do...

What’s Next For Customer Loyalty?

Posted April 7, 2022 • 00:25:30

Customer loyalty is not a new concept, but a confluence of trends has increased the emphasis that brands are placing on it. In this episode, VP and...

Who Owns EX?

Posted March 31, 2022 • 00:31:06

Employee experience is a vital function without a home in most organizations. In this episode, Principal Analysts Katy Tynan and David Johnson debate...

Assessing The Risks Of Emerging Technologies

Posted March 24, 2022 • 00:20:42

As a CIO, do you dread talking to your chief risk officer about emerging technologies? In this episode, you’ll learn how to lead that conversation...

The High Cost Of Skipping User Research

Posted March 17, 2022 • 00:30:45

What's the biggest mistake CX orgs make? Listening to their gut. If you want to design experiences that strengthen customer loyalty, listen to this...