What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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Recent Episodes

The Key To Elevating IT’s Role? Its Operating Model

Posted March 10, 202200:35:30

What’s the missing ingredient for an IT organization to deliver value in a customer-obsessed company? It may well be your operating model. Learn more...

The Dawn Of A New Era In Healthcare

Posted March 3, 202200:26:14

The past two years have shaped healthcare in profound and irreversible ways. In this episode of What It Means, Senior Analyst Natalie Schibell discusses...

Seeking Adaptivity? Lose The Jobs

Posted February 24, 202200:29:42

How can your organization become more adaptive? Stop hiring for jobs. Principal Analyst Katy Tynan and VP, Principal Analyst J. P. Gownder break down...

Automation’s Profound And Complex Impact On EU Jobs

Posted February 17, 202200:33:23

Will increased automation add to job losses in the Europe-5 countries or help diffuse a demographic time bomb? Analyst Michael O’Grady discusses our...

Avoid The Chatbot How-Can-I-Help-You Problem

Posted February 10, 202200:34:28

The problem with chatbots can be summed up in one sentence: “How can I help you?” This question sets the expectation that a chatbot will be as helpful...