What It Means: A Forrester Podcast

Recent Episodes

Predictions 2022: B2B Marketing’s Now-Or-Never Moment

Posted December 23, 2021 • 00:35:51

B2B marketing could be on the cusp of a momentous shift — if marketing leaders step up to the opportunity. VP and Principal Analyst Lori Wizdo and...

Predictions 2022: APAC Accelerates Into Its Digital Future

Posted December 16, 2021 • 00:31:54

In the coming year, the Asia Pacific region will take decisive steps toward becoming a digital society. What does that entail, and what else is in store...

Predictions 2022: Values Come Front And Center For European Companies

Posted December 9, 2021 • 00:21:26

Values-based consumers will drive major changes in the European economy in the coming year. Find out how as VP and Group Research Director Laura Koetzle...

Predictions 2022: B2C CMOs Need To Adapt Or Get Sidelined

Posted December 2, 2021 • 00:26:58

In 2022, B2C CMOs will either expand their remit and shine brighter than ever … or find themselves sidelined. The difference lies in whether a CMO...

Predictions 2022: Human Creativity Will Power Technology

Posted November 18, 2021 • 00:31:57

Will technical debt get worse in 2022? How about shadow IT? Or the war for tech talent? Find out when VP and Senior Research Director Matt Guarini discusses...