What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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Recent Episodes

Transformation, Not Adaptation, Will Be Key For B2B Sales Leaders In 2022

Posted October 7, 202100:28:41

To succeed in 2022 and beyond, B2B sales leaders need to transform and embrace the new digital normal. Vice Presidents Mike Pregler and Stephanie Sissler...

Chasing The ROI Of Sustainability In Tech

Posted September 30, 202100:31:48

Did you know that the technology industry accounts for more than 1.4% of global carbon emissions? So what are industry players doing about it? In this...

Could The Chip Shortage Derail Your IT Transformation?

Posted September 23, 202100:23:58

The short-term impact of the chip shortage is clear to anyone who’s tried to buy something with a plug or a battery lately. But what long-term impacts...

A CISO’s Guide To Employee Empowerment

Posted September 16, 202100:24:44

What’s the most important thing a security leader can do to empower their direct reports? Delegate. Learn how to do it effectively from VP, Principal...

Retailers: Here’s What To Expect During The 2021 Holiday Season

Posted September 9, 202100:32:09

Last year, US retail sales increased 8.3% year over year. What will 2021 bring? VP and Research Director Fiona Swerdlow explains what retailers need...