What It Means: A Forrester Podcast
Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.
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Recent Episodes
Solve Customer Mysteries By Uniting Quant & Qual
Quantitative data science and qualitative design research deliver richer, more accurate customer insights by working together. VP and Principal Analyst...
The Why And How Of Co-Innovation
In an era of digital sameness and disruption, leaders need to look beyond their own four walls to innovate. In this episode, Vice Presidents Matt Guarini...
The Rising Cost Of Ransomware
What’s driving the increase in ransomware attacks, and what can security leaders do to protect their organizations? Analysts Allie Mellen and Steve...
Why Investing In Employee Wellness Is No Longer Optional
Employee wellness became a top priority during the pandemic. But will it remain one? VP, Principal Analyst James McQuivey and Analyst Jonathan Roberts...
Tough relationship with finance? Maybe you should hire your own CFO. It worked at Mastercard
As the pressure to prove marketing’s ROI intensifies, marketing leaders should work to build a strong alliance with their finance counterparts. Mastercard’s...
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