What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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Recent Episodes

Causes And Cures For Toxic Culture In The Security Org

Posted July 29, 202100:28:26

There’s a culture crisis in the IT security field that could be putting firms at risk. Learn about the causes and cures of a toxic security culture...

The “Wild West” Era Of Digital Advertising Is Ending

Posted July 22, 202100:39:25

The third-party cookie is riding off into the sunset, ending the Wild West era of digital advertising. What comes next? The answer is complicated, but...

Innovative AND Sustainable? Akamai Says “Yes”

Posted July 15, 202100:27:21

Are innovation and sustainability mutually exclusive? Not for tech firm Akamai. Get an inside look at Akamai’s strategies for driving innovation while...

Nestlé’s Tech-Driven Innovation At Work

Posted July 8, 202100:24:39

Struggling to embed technology-driven innovation into your organization? Nestlé’s chief innovation technology officer reveals the food and beverage...

Risk, Reward, And Trust In The B2B Sphere

Posted July 1, 202100:28:15

Given the high-stakes nature of many B2B purchases, trust with buyers is key. At a time when trust is in decline, how can B2B companies accomplish this?...