What It Means: A Forrester Podcast

Recent Episodes

Trust Is Up For Grabs — What’s Your Plan?

Posted June 24, 2021 • 00:32:44

Through a confluence of crises, public trust is shifting across the globe. In this episode, Senior Analysts Anjali Lai and Enza Iannopollo discuss the...

To Succeed In B2B Sales, Talent Alone Won’t Cut It

Posted June 17, 2021 • 00:28:56

The days of relying on superstar sales reps to land huge, quarter-saving deals are over. Winning and retaining today’s buyers takes a systematic,...

The Pandemic’s Lasting Impact On Employee Engagement

Posted June 10, 2021 • 00:31:25

The pandemic highlighted the value of effective employee engagement. But what now? VP, Principal Analyst Thomas Husson and Principal Analyst David Johnson...

What It Takes To Create Audience-Centric B2B Content

Posted June 3, 2021 • 00:22:24

Every marketing organization knows its content should be customer-centric. Yet many still struggle to deliver on this aim. On this week’s What It...

What Is Design Debt?

Posted May 27, 2021 • 00:28:09

What is design debt? Principal Analyst Andrew Hogan joins What It Means in advance of his talk at CX North America to discuss this hidden problem and...