What It Means: A Forrester Podcast

Recent Episodes

Predictions 2022: How CX Can Shine In A Year Of Shortages

Posted November 11, 2021 • 00:31:49

“Shortage” will be the name of the game in 2022. CX leaders will have to help their organizations contend with out-of-stock products, understaffing,...

B2B Buying Has Changed. How Should Marketers Respond?

Posted November 4, 2021 • 00:33:01

The B2B buying process has changed dramatically in recent years, and particularly during the pandemic. Are the changes permanent, and what should marketers...

What’s Next For The CDO?

Posted October 28, 2021 • 00:35:31

In this preview of our upcoming Data Strategy & Insights event, data executives from TIAA and Humana discuss the challenges and opportunities facing...

How B2B Marketing Leaders Can Plan For An(other) Unpredictable Year

Posted October 21, 2021 • 00:31:11

Once again, marketing leaders find themselves planning for a year that seems to defy planning. How does the calculus differ this time around? On this...

The Risks And Rewards Of Biometric Data

Posted October 14, 2021 • 00:30:58

Biometric data use is at a crossroads. Consumers love the convenience it provides but have privacy concerns. In this episode, VP, Research Director...