What It Means: A Forrester Podcast

Recent Episodes

Will Web3 Live Up To Its Promise?

Posted May 19, 2022 • 00:32:44

Web3 proponents have a grand vision of a fairer internet. But will it ever become reality? VP, Principal Analyst Martha Bennett examines both sides...

The Business Case For Inclusive Design

Posted May 12, 2022 • 00:28:53

Why has inclusive design become so important? On this episode of What It Means, Principal Analyst Gina Bhawalkar and UX Researcher Senem Biyikli delve...

Marketing And The Metaverse

Posted May 5, 2022 • 00:33:32

Is the metaverse your ticket to marketing innovation or a quagmire into which marketing dollars will sink, never to be seen again? What is the metaverse,...

European Skill Clusters: A Solution To The Tech Talent Crunch?

Posted April 28, 2022 • 00:30:58

With the tech talent crunch in Europe creating urgent challenges, business and technology leaders are looking beyond their local regions to fill their...

Content Localization Is A Competitive Differentiator

Posted April 21, 2022 • 00:31:23

Tailoring content for regional buyers is key to good customer experience, yet many global B2B companies don’t give it the attention it deserves. On...