What It Means: A Forrester Podcast
Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.
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Recent Episodes
Where Tech Leaders Should Focus Spend In 2023
Where should technology leaders focus their 2023 investments? In this episode, VP, Research Director Chris Gardner and Principal Analyst Chris Gilchrist...
The Secrets To Becoming An Effective Change Catalyst
Meaningful change in a company doesn’t have to come from the top. Anyone — regardless of seniority or title — can bring it about, say Vice Presidents...
How B2B CMOs Can Spend To Succeed In 2023
B2B marketing leaders will face intense budget scrutiny as they plan for 2023. But making reactive, cost-saving decisions could undermine long-term...
Succession Planning For The Security Org
Is overreliance on key security employees putting your entire organization at risk? Learn best practices for retention and succession planning in security...
When Should Brands Take A Stand?
Consumers, employees, and shareholders increasingly expect companies to speak out on social and political issues. When should they, and how should they...
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