What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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Recent Episodes

Unpacking Forrester’s 2023 Tech Leader Predictions

Posted December 22, 202200:25:47

An unpredictable economy will spur some unexpected changes in the technology space in 2023. Stay one step ahead of them as VP, Senior Research Director...

CX Teams Face Diverging Fates In 2023

Posted December 15, 202200:31:31

The alarm bells are sounding: CX organizations are in trouble. One in five will find themselves on the chopping block in 2023 as the economy weakens,...

How A Sharper Customer Focus Will Fuel B2B Growth In 2023

Posted December 8, 202200:23:10

As inflation woes, market turbulence, and supply chain disruptions cloud the 2023 landscape, B2B organizations will look to their existing customers...

An Inside Look At Forrester’s Top 10 Emerging Technologies Report

Posted December 1, 202200:30:56

Which emerging technologies should be on your radar in the year ahead? VP, Emerging Tech Portfolio Brian Hopkins and VP, Principal Analyst Julie Ask...

The Role Of Synthetic Data In Expanding AI

Posted November 17, 202200:26:24

As the demand for AI expands, so does the need for relevant data to develop the models that power AI. In this episode, Analyst Rowan Curran describes...