What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

Listen to latest episode

What It Means: A Forrester Podcast Cover Art

Follow Our Podcast

Recent Episodes

Social Media Turmoil Drives New Ad Strategies

Posted March 9, 202300:20:57

The turmoil happening in social media may be a good thing for advertisers. Find out why as Principal Analyst Kelsey Chickering discusses the current...

Will AI Reinvent Software Development?

Posted March 2, 202300:30:43

Will TuringBots revolutionize the way software is developed? Or will they open developers up to new risks? Vice Presidents and Principal Analysts Diego...

Blockchain: It’s More Than Just Crypto

Posted February 23, 202300:27:08

How closely is the fate of blockchain tied to cryptocurrency? Do NFTs have business value? In this episode, Vice President and Principal Analyst Martha...

Tech Trends To Watch In 2023

Posted February 16, 202300:16:52

Hear Forrester’s technology analysts share their 2023 predictions for AI, cloud, automation, edge/IoT, and software development.

2023 European Predictions: Energy And Economic Woes Fuel Citizens’ Distrust

Posted February 9, 202300:33:48

The war in Ukraine, exorbitant energy prices, and economic turbulence will have a profound impact on Europeans’ attitudes and choices in the months...