What It Means: A Forrester Podcast

Recent Episodes

How To Use AI To Uplevel Revenue Enablement

Posted January 4, 2024 • 00:27:29

Many revenue enablement leaders are simultaneously intimidated and intrigued by AI, particularly generative AI (genAI). The sooner they embrace it,...

Predictions 2024: For B2B Teams, GenAI Will Yield Mixed Results

Posted December 21, 2023 • 00:22:31

Generative AI will make B2B sales, marketing, and product teams more prolific in 2024 — but not always in ways that are desirable. VP and Principal...

Generative AI Will Reshape Far More Jobs Than It Eliminates

Posted December 14, 2023 • 00:32:50

Is generative AI coming for your job? Find out as VP and Principal Analyst J. P. Gownder and Principal Analyst Michael O'Grady discuss a new forecast...

Autonomous Vehicles: Are We There Yet?

Posted December 7, 2023 • 00:32:45

Is it finally time for self-driving cars and trucks to achieve their long-held promise? Find out as Vice President and Research Director Pascal Matzke...

Predictions 2024: Where Will AI Go Next?

Posted November 30, 2023 • 00:25:49

Where will AI go next? That’s the biggest question of 2024. In this special episode, nine Forrester analysts discuss what’s behind our 2024 predictions...