What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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Recent Episodes

How Should Business And Tech Leaders Spend In 2025?

Posted August 8, 202400:34:15

Business and tech leaders expect (slightly) bigger budgets next year. How should they use them? On this episode of What It Means, VPs and Group Research...

What’s Behind The Decline In CX?

Posted August 1, 202400:33:55

Customer experience (CX) quality in the US has dropped for three consecutive years and sits at an all-time low. What’s behind the decline, and how...

Is AI Making Employee Burnout Better Or Worse?

Posted July 25, 202400:28:40

AI has been portrayed as both the solution to and the cause of employee burnout. Which is it? In this episode, VP and Principal Analyst J. P. Gownder...

The Benefits And Challenges Of Industry Clouds

Posted July 18, 202400:22:41

What are industry clouds? What are their use cases, benefits, and drawbacks? Find out as VP and Principal Analyst Kate Leggett provides a detailed look...

Will Generative AI Revolutionize ERP Systems?

Posted July 11, 202400:29:56

Generative AI is breathing new life into traditional technology, and enterprise resource planning (ERP) systems are no exception. In this episode, Vice...