What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

Listen to latest episode

What It Means: A Forrester Podcast Cover Art

Follow Our Podcast

Recent Episodes

A Fresh Look At The Future Of The CISO

Posted October 17, 202400:30:05

The role of the chief information security officer (CISO) is more vital than ever. But how are CISOs holding up under the spotlight, and how is the...

Lessons Learned From The CrowdStrike Outage

Posted October 10, 202400:24:52

On July 19, an update from security software vendor CrowdStrike took down 8.5 million Windows endpoints and caused widespread chaos. In this episode,...

Assessing AI’s Impact On The Environment

Posted October 3, 202400:26:32

The rapid growth of AI will have both positive and negative impacts on the environment. In this episode, Vice President and Principal Analyst Thomas...

Unravelling The AI-HR Paradox

Posted September 26, 202400:35:37

AI has the potential to make the work of human resources more streamlined — and more complicated. How is that possible? Find out as Principal Analyst...

The CMO Role Is Alive And Well

Posted September 19, 202400:31:58

Reports of the demise of the CMO role have been greatly exaggerated, say VP and Principal Analyst Ian Bruce and VP and Research Director Mike Proulx....