What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

Listen to latest episode

What It Means: A Forrester Podcast Cover Art

Follow Our Podcast

Recent Episodes

How The Latest Semiconductor Trends Could Impact Your Tech Strategy

Posted February 20, 202500:22:27

What are the latest trends in the semiconductor industry, and what does it mean for your technology plans? Senior Analyst Alvin Nguyen discusses the...

AI Agents Vs. Agentic AI: Definitions And Use Cases

Posted February 13, 202500:32:20

What’s the difference between AI agents and agentic AI? In this episode VP and Principal Analyst Craig Le Clair and Senior Analyst Christina McAllister...

How Coach-Like Managers Build Better Teams

Posted February 6, 202500:32:57

What distinguishes a manager from a coach-like leader? This week, Principal Analyst Betsy Summers and VP and Principal Analyst Peter Ostrow explore...

The Return Of Infrastructure: Building An AI Base

Posted January 30, 202500:31:29

How important are your tech infrastructure decisions in the age of AI? Principal Analysts Michele Pelino and Naveen Chhabra review some of the latest...

Procurement’s New Role In Driving Sustainability And Accessibility

Posted January 23, 202500:34:41

Procurement is taking a more strategic role in two key areas. On this episode, Principal Analyst Gina Bhawalkar and Senior Analyst Jeffrey Rajamani...