What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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Recent Episodes

New AI Lessons In Coding, Marketing, And Product Design

Posted May 29, 202500:19:47

In this episode, we look at how to avoid the risks of AI-enabled tools in three common business use cases: coding, marketing, and product design. The...

Temu On Tariffs, RSAC Review, SaaS Pricing Trends

Posted May 15, 202500:16:13

In this episode, we look at how one online retailer is working to minimize the impact of tariffs on its business, provide a review of a major cybersecurity...

Google’s Monopolies, Microsoft’s AI Agents, Intel’s Latest Deal

Posted May 1, 202500:17:57

In this episode, we look at a major legal ruling that could shake up the adtech market, some new capabilities to make AI agents even smarter, and a...

Oracle’s Data Breach Silence, Tariff Impacts, Homegrown Social Influencers

Posted April 17, 202500:27:33

In this episode, we look at the ongoing fallout from two healthcare data breaches involving Oracle servers and what the on-again, off-again tariffs...

Coming Next Week: What It Means, 2.0

Posted April 10, 202500:01:09

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