What It Means: A Forrester Podcast

Recent Episodes

Marketers, Challenge False Assumptions To Truly Win Fans

Posted April 25, 2019 • 00:34:38

With good intentions, marketers have made wrongful assumptions about what customers want, corroding consumer trust. Hear VP and Group Director Melissa...

Yes, You Still Need To Prep For Brexit

Posted April 18, 2019 • 00:27:11

The terms of Brexit are (still) uncertain. But you’ll thank yourself later if you prep for Brexit now. VP and Group Director Laura Koetzle advises...

Operational Technology: The Key To Digital Transformation

Posted April 11, 2019 • 00:36:27

Looking to drive new digital business models? Well, it’s not possible if you don’t address your operational technology. VP and Principal Analyst...

Software Needs CEOs — And Vice Versa

Posted April 4, 2019 • 00:31:32

Tech now plays a pivotal role in everything from apparel to banking. Digital transformation is crucial. But, as VPs and Principal Analysts John Rymer...

B2B Is Also B2P (Business To Person)

Posted March 28, 2019 • 00:36:13

The term “business-to-business” can be deceptive: You’re never really selling to a business; you’re selling to people who happen to work at...