Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.
When emerging tech hype meets reality, businesses can lose. On this episode of What It Means, VP and Principal Analyst Martha Bennett guides businesses...
How should incumbent brands respond to the direct-to-consumer (DTC) phenomenon? To help firms answer this crucial question, we’ve released Principal...
Intelligent technology is spreading to fridges, bridges, televisions, and more. Edge computing seeks to link these smart devices into a smart ecosystem...
With the infusion of tech into every aspect of modern business, a successful business transformation requires digital transformation. This week, WW...
Government agencies are striving to serve citizens better, faster, and more efficiently. As Principal Consultant Chris Gallacher notes, great citizen...