What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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Recent Episodes

A Practical Guide To Evaluating Emerging Tech

Posted May 30, 201900:32:30

When emerging tech hype meets reality, businesses can lose. On this episode of What It Means, VP and Principal Analyst Martha Bennett guides businesses...

“Direct-To-Value” Is An Opportunity For B2C Brands

Posted May 23, 201900:16:41

How should incumbent brands respond to the direct-to-consumer (DTC) phenomenon? To help firms answer this crucial question, we’ve released Principal...

Edge Computing: How And Why Now

Posted May 16, 201900:32:59

Intelligent technology is spreading to fridges, bridges, televisions, and more. Edge computing seeks to link these smart devices into a smart ecosystem...

WW’s Digital Transformation Journey

Posted May 9, 201900:24:21

With the infusion of tech into every aspect of modern business, a successful business transformation requires digital transformation. This week, WW...

Using Tech To Improve The Citizen Experience

Posted May 2, 201900:26:50

Government agencies are striving to serve citizens better, faster, and more efficiently. As Principal Consultant Chris Gallacher notes, great citizen...