What It Means: A Forrester Podcast

Recent Episodes

Entering Dullsville. Population: Too Many Brands

Posted July 11, 2019 • 00:28:48

Brands have driven themselves straight into Dullsville. For years, they’ve slashed creative to the quick and overinvested in tech. Principal Analyst...

Will Facebook Survive?

Posted June 27, 2019 • 00:32:04

For 18 months and counting, Facebook has been rocked by constant scandals. Senior Analyst Jessica Liu explains that Facebook will be fine in the short...

How Lloyds Uses Privacy As A Differentiator

Posted June 20, 2019 • 00:38:10

Privacy regulations can seem like a hassle. But if you want to grow customer affinity, privacy can be a strategic strength. Lloyds Banking Group Experience...

Implementing Zero Trust Compliance

Posted June 13, 2019 • 00:20:58

What does a Zero Trust framework look like on the ground? On this episode of What It Means, we’re joined by Principal Analysts Renee Murphy and Chase...

Why Every Firm Needs A Values Strategy

Posted June 6, 2019 • 00:36:00

On this episode of What It Means, Principal Analyst Rick Parrish lays out the case for why brands must craft a thoughtful values strategy — and why...