What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

Listen to latest episode

What It Means: A Forrester Podcast Cover Art

Follow Our Podcast

Recent Episodes

Let’s Reverse Cybersecurity’s Self-Inflicted Staffing Shortage

Posted August 15, 201900:37:47

On this episode of What It Means, VP and Group Director Stephanie Balaouras and VP and Principal Analyst Jeff Pollard dissect the myths, misconceptions,...

Without Employee Activation, Business Strategies Are Just Hot Air

Posted August 8, 201900:22:52

Strategies don’t yield business results. The execution of a winning strategy does. On this episode of What It Means, Principal Analyst Sam Stern and...

The Organizational Architecture Of Innovation

Posted August 1, 201900:27:26

Team structure sets the foundation for innovation. On this episode of What It Means, we’re joined by CEO Dennis Barnes to learn how RGAX organizes...

The Future Of Work

Posted July 25, 201900:36:49

Automation possesses transformational power, and yet, just as with all emerging technologies, implementation is everything. This week, we’re joined...

US CX Index 2019: Where Brands Are And How They’ll Excel

Posted July 18, 201900:34:39

Forrester’s US CX Index™ 2019 revealed a modest increase in overall quality, with no brands achieving an “Excellent” score. VP, Research Director...