What It Means: A Forrester Podcast
Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.
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Recent Episodes
An Inside Look At Ticketmaster’s Data Transformation Journey
On this week’s What It Means, Ticketmaster CMO Kathryn Frederick describes the eCommerce giant’s strategy of personalization through data transformation....
Courage Required: The CIO’s Role In Building An Adaptive Enterprise
The benefits of becoming a more adaptive enterprise are many — but so are the roadblocks. In this episode of What It Means, VP and Research Director...
The Radical Remaking Of Financial Services In Asia Pacific
Financial services in Asia Pacific are in the middle of a radical departure from the past. Senior Analyst Zhi-Ying Barry joins to explain how the convergence...
The Future Of CX: Real Time, Ethics, And AI
Customer experience (CX) organizations will revamp their skills and strategies in response to new business dynamics and transformative technologies....
To Transform Your Business, Start With The Employee Experience
Confident, well-prepared employees fuel business transformations. Overwhelmed employees who fear the future can’t. Learn how to build an empowering...
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