What It Means: A Forrester Podcast

Recent Episodes

Bridging The CMO-CIO Divide

Posted October 24, 2019 • 00:26:58

CMO-CIO collaboration is critical to delivering the rich digital experiences that customers have come to expect. Forrester VP and Research Director...

Amazon’s Rise In The Digital Ad Space

Posted October 17, 2019 • 00:34:36

Amazon has staked its claim in the digital advertising space, challenging Google and Facebook’s dominance. In this week’s What It Means, learn how...

Human-Centric UX Design

Posted October 10, 2019 • 00:31:22

Design is in a state of misalignment with customer needs. Principal Analysts Gina Bhawalkar and Andrew Hogan discuss the benefits of inclusive and ethical...

Higher Use, Lower Prices For Enterprise Software

Posted October 3, 2019 • 00:25:46

Enterprise software use continues to expand exponentially, finding its way into all areas of the enterprise. Then why is overall spending growth in...

Avoiding Islands Of Automation: Why You Need An Automation Framework

Posted September 26, 2019 • 00:28:00

Deploying an automation pilot can bring quick results, but the real benefits come with a holistic strategy that connects all automation efforts across...