What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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Recent Episodes

The Ambiguity-Laden March Toward People-Centric Design

Posted December 5, 201900:28:14

We’ve gotten used to adapting to technology. But in the future, tech will adapt to us. On this episode, Hector Ouilhet, head of design for Google...

The Secret To Transformational CX Design: Your Org Chart

Posted November 21, 201900:24:15

What does it take to design truly transformational, human-centric customer experiences? On this episode of What It Means, Bank of America’s Rachel...

How Marketing Became Too Personal

Posted November 14, 201900:34:24

Marketers’ efforts to get to know customers via data collection and personalization may be driving them away instead. On this week’s What It Means,...

It’s Time To Commit To Corporate Values

Posted November 7, 201900:28:44

Organizations that have been slow to commit to corporate values can’t afford to be anymore. On this episode of What It Means, Senior Analyst Anjali...

Brexit Fact-Finding Mission

Posted October 31, 201900:18:54

Brexit has been a three-year-long bumpy ride, and it’s not over yet. Listen in as VP and Group Director Laura Koetzle helps us untangle what’s happened,...