What It Means: A Forrester Podcast

Recent Episodes

2020: Agencies Turn Inward To Meet Performance Demands

Posted January 9, 2020 • 00:26:29

Mounting pressures on marketing leaders to deliver better brand experiences are forcing agencies to evolve. On this week’s What It Means, Principal...

Emerging Tech In 2020: Four Trends CIOs Need To Watch

Posted January 2, 2020 • 00:10:41

2020 will be another year of dramatic change in the emerging tech space, pushing IT leaders to keep pace. In this episode, Forrester analysts provide...

CIOs Embrace Uncertainty And Prioritize People In 2020

Posted December 26, 2019 • 00:28:57

CIOs, take note: 2020 will be a year of volatility, change, and opportunity for IT leaders. In this episode, VP and Principal Analyst Brian Hopkins...

2020: A Make-Or-Break Year For CMOs?

Posted December 19, 2019 • 00:26:19

The need to compete on customer and brand experience has redefined the CMO role and raised questions about the title’s fate. In this episode of What...

The Customer In 2020 Searches For Meaning

Posted December 12, 2019 • 00:34:19

Join us on a journey to the center of the customer’s hollow universe. Forrester Senior Analyst Anjali Lai and VP and Principal Analyst James McQuivey...