Episodes

Let’s talk Reels ideas. Last week’s episode featured ideas for using your brand personality to develop your voice with Reels, and also suggestions for how to get on and off the app without it taking up all your time. This was taken from a Live I did earlier in the year, and we decided to take the second part of that live to share the Reels ideas Q&A we held afterwards and the suggestions I gave our participants. In todays episode we’re covering questions like how to use trending audio with voic...

As promised, today we're talking all about maximizing your social media strategy in 2022! We'll be furthering the conversation we began on episode 19, "7 Instagram trends to watch for in 2022." The episode was all about 2022 trends and predictions. We want to take that conversation a little bit further today and dive deeper into what you might need to hear or what you need to know to do with your content this year. Click below for show notes! https://www.ruthiegray.mom/social-media-strategy/ ...

4 Best ways to grow Instagram followers organically What you’re about to hear is a clip from my recent growth training Masterclass inside my Facebook group about how to grow Instagram followers organically. This is solid advice based on what we’ve tested, what our clients and mentorship members are seeing, what I’m using, and what research is showing for 2022. During the training, I shared 4 solid strategies for growth. Today’s episode features sound bytes from the first two strategies in the ...

Hey y’all, welcome back to the show, this episode is all about Instagram collabs! Last week’s episode on how to use a challenge to grow on Instagram received lots of feedback ad questions, and we’re so glad you’re asking! In that episode, number 23, I mentioned forming a chat group as part of your challenge. People have been asking "how do you create a chat group?" Luckily, I created a video for that so if you pop over to my Instagram and head to my Reels you’ll see the exact way to do that. Aft...

We just wrapped up our Growth challenge over in our Authentic Instagram Engagement Facebook group. That challenge is one or two times a year and it’s always such a fun, positive experience. We work with a community of Christian female entrepreneurs, podcasters, authors, and bloggers seeking to grow their Instagram audience while making an impact for Christ. Learn how to run your own Instagram challenge through this coaching session. Click below for show notes! https://www.ruthiegray.mom/insta...

Today I have Jamie Bailey with me of Expedition Marriage to talk about boosting platform growth. Jamie's a good friend and a former client as well as a member of my insider mentorship and also creator of some of the most fun Reels you'll ever see on Instagram. Click below for show notes! https://www.ruthiegray.mom/platform-growth/ * Click to follow Jamie & Chris on IG! https://www.instagram.com/expedition_marriage/?hl=en * Click join the group to participate in our FREE 5 day growth challen...

Today's show is all about getting your ROI from Instagram. If you've ever read our show description, part of it is learning how to deliver your message effectively and receive engagement and investment on your instances. Today's special guest is client and mentorship member Erica Goode. Because of the field she's in, she's all about getting that ROI on Instagram! And you're going to hear today how she put that to use with her business on Instagram. Erica is the owner of Erica Goode CPA, a virtu...

Hey y'all, and welcome back to the show with our episode on social media boundaries. I want to remind you that we are having a growth challenge soon, so get in my free Facebook group, Authentic Instagram Engagement and get on our email list. If you're listening in early January, this will be happening mid to late January. I know you're going to benefit from this challenge and learn some things that we're seeing help right now to generate and grow traffic and authentic followers. Now for today's...

Hey, y'all and welcome back to our podcast all about Instagram trends. It's now 2022, and we are going to share some social media predictions for you, specifically Instagram trends. So even though some of them are not directly on the Instagram app, they all are interrelated and you'll see why as we go along. First off, thanks for coming back to listen, and we hope you've had a great Christmas and great holidays! Click below for show notes! https://www.ruthiegray.mom/instagram-trends/ * Go tak...

Every once in a while you hear of an unexpected Christmas miracle. Two years back, I received mine. You see, 25 years ago, I made a snap decision I would later regret. Click below for show notes! https://www.ruthiegray.mom/unexpected-christmas/ A young wife with 2 kids and a baby, I was packing our house up for a job relocation back home. As is often the case, one accumulates tons of junk when raising little ones, so I feverishly off-loaded to Goodwill like a mad woman. I packed the boxes, a...

Today's episode is all about honing in on your posting strategy! We'll share 10 simple tricks to get you niched down, engaged, and driving traffic. If you run a small business and are stuck on how to market yourself, this is just the episode for you! Click below for show notes! https://www.ruthiegray.mom/posting-strategy/ * Jamie Bailey of Expedition Marriage https://www.instagram.com/expedition_marriage/?hl=en * Suzy Goodwin of Run, Lift, Mom https://www.instagram.com/runliftmom/ 1. De...

Let’s talk audience clarity! So everyone knows how difficult it can be to get people off Instagram and on to your site, your podcast, blog website, or maybe an online shop. However, it's not impossible and I'm living proof of that. I want to talk to you a little bit about just that today because there are a few simple tips which may surprise you that you can start using right away to begin driving that traffic from Instagram onto your site! But first, you have to get clear who it is you serve. ...

Today's podcast is all about how to get real Instagram followers! This is installment three of four in our series about the four evergreen key components that don't change on Instagram. If you missed Episodes 1 and 2 of our series, you can go back to season 2, Episode 13, “Does Your Instagram Bio Attract or Repel Potential Clients?”, and then Episode 14, “Rate Your Instagram Content with These Proven Techniques?” These can be found in the links below, but those are the first two key components;...

Hey y'all and welcome to our podcast all about Instagram content strategy. We’re back to discuss part two of our November series all about the four components that make up a solid Instagram platform. These four things will not and have never changed. And we don't see them changing any time. IG changes formats a lot! You don't know where things are, you go in there and ponder what is consistent. Last week, we talked about the bio and across the board in all forms of social media, you usually hav...

Today's episode is all about the Instagram bio. We are getting ready to do a series of four episodes here in November. Every Monday, beginning the 8th, to the 15th, 22nd and 29th. They’re all about the four main components to an Instagram platform that never change. Now, we all know Instagram changes constantly at the speed of light. It is frustrating! We all get that. However, there are four main components that do stay the same that you can count on so far. These things are kind of the same a...

5 Instagram Updates For Your Small Business Let’s talk Instagram Updates! Inside my authentic social marketing Membership, members get debriefed on the latest Instagram trends and what to do next. We hold discussions on the latest trends as soon as they become relevant. Over the past month, we broke from podcast recording to guest-star on several podcasts, including the My Side of 50 Podcast with Cathy Lawdanski, all about caregiving and the midlife pivot! This episode is a conversation snippe...

Today’s episode covers how to choose email providers that will simplify your routine! In this special series we've been bringing you all month long in September, we've discussed best practices for email list building. We started out with episode 8, 7 Link in bio apps for driving traffic, because if you're on Instagram, you need to be building an email list. It doesn't matter where you are, if you are an online marketer or trying to drive traffic somewhere, you need an email list! So go back an...

One of my favorite business tasks is writing newsletters! However, figuring out how to get your audience to actually OPEN said newsletters is a whole other animal. Read on to see how what seems a daunting task is actually more achievable than you might think! Click below for show notes! https://ruthiegray.mom/ep-10-how-to-write-newsletters-they-actually-want-to-read/ You don't need more blog traffic. You need fans. Click below and snag this free “Sticky Blogging” workshop to learn how to conv...

Have you ever wondered what it would take for you to begin writing effective newsletter opt-ins? Today's interview is with Sarah Geringer, an author, speaker, podcaster, artist and coach for Christian creatives. She has two solo podcasts: one called Finding Peace in God's Word, and one for adult children of divorce called Heart in a Drawer. Sarah is a wife and mother of three from Missouri. She is active on several social media platforms each day, which you can find on the front page of her web...

When you’re setting up your IG profile, you’ll notice a place for a link in bio. You can use this link for several options - your website, your podcast, your newsletter, etc. But, there’s only space for one link, so what do I do then? That’s what we’re covering today as my son & podcast audio engineer and daughter who is my personal virtual assistant join me. We’ve put our heads together and compiled what we feel is the best and most cost conscious options for you to drive traffic from Instagram...

Welcome to Episode 7 of Authentic Online Marketing Season 2, discussing how you can build follower trust! Boy, are you in for a treat today. We have Christian author, speaker, and podcaster Sophie Hudson here. At the end of this episode, you'll have learned some simple yet powerful tips on connecting to your audience organically. Click below for show notes! https://ruthiegray.mom/ep-7-how-to-build-follower-trust/ Click below for links to Sophie's social pages! Sophie Hudson's Website https:...

Friends, let me give you some encouragement today: there are ways to get your content seen without just using Reels! I know the focus is all about Reels on Instagram and I've talked a lot about Reels. You have probable seen that I even have a Reels crash course that shows you shooting my Reels and behind the scenes! Of course, I believe you should use Reels. However, I have some encouragement for you. There is more to life than Reels on Instagram! Speaking of the Reels Crash Course, it's on sal...

Today we're talking about idea generation for business growth with special guest Esther Littlefield! If you've ever wondered how you can gain ideas to grow your small business and enhance your relationship with your target audience, this is the episode for you. We will discuss just how to do that by pulling ideas from the resources already at your disposal in simple, bite-sized steps. While you're here, check out this stellar Life & Biz Guide for how to create a business that aligns with your fa...

Welcome to episode 3 of Authentic Online Marketing, 3 Reasons why you should use Reels! Now, this training is not how to do Reels. It's just kind of getting you acclimated to why you might want to use them and what is behind that. Now many have been resistant to Reels, especially people in my Insider Membership. But, over time, they've realized the value. This is what Instagram is pushing. Instagram is pushing Reels so it’s peak time. It’s not that photos and graphics and carousels will go away...