Episodes

Get Staffed Up offers virtual assistant services exclusively for law firms. Get $500 off your setup fee at https://getstaffedup.com/lawyerbusinessadvantage/ In this episode, Alay and Matt discuss: Why Matt created MyCase and Lawmatics. Building and scaling a profitable law firm with the help of automation. The impact of technology on the practice of law. Signs your client experience isn’t as great as you think it is and how to change it. Key Takeaways: The number one complaint attorneys face...

Get Staffed Up offers virtual assistant services exclusively for law firms. Get $500 off your setup fee at https://getstaffedup.com/lawyerbusinessadvantage/ In this episode, Alay and Josh discuss: How Mighty is changing the industry of personal injury law. Why personal injury clients are not being well served. The lack of competition in personal injury in traditional business ways. Disrupting the practice area of personal injury. Key Takeaways: When people are injured, they deserve fast and ...

Get Staffed Up offers virtual assistant services exclusively for law firms. Get $500 off your setup fee at https://getstaffedup.com/lawyerbusinessadvantage/ In this episode, Alay and Lee discuss: Why Lee decided to leave big law and build his own law firm. What it means to be outside general counsel to a company. Succession planning for a successful business. Challenges when it comes to acquiring clients. Key Takeaways: As general counsel, you are the right hand and best friend of the CEO to...

Get Staffed Up offers virtual assistant services exclusively for law firms. Get $500 off your setup fee at https://getstaffedup.com/lawyerbusinessadvantage/ In this episode, Alay and Tamara discuss: Key mistakes attorneys make in creating partnership agreements. Profit sharing models at law firms. Making sure the buy-in and buy-out both make sense. Key Takeaways: Partnerships will evolve over time. Make sure you create flexibility in your agreement. 50/50 partnerships tend to create problems...

Get Staffed Up offers virtual assistant services exclusively for law firms. Get $500 off your setup fee at https://getstaffedup.com/lawyerbusinessadvantage/ In this episode, Alay and Zachary discuss: Being known, being likable, and being willing to ask for and accept help. Finding the time for business development. Learning how to ask for help and be willing to help others. Creative marketing to build your book. Key Takeaways: There are more ways to support other lawyers than just passing wo...

Get Staffed Up offers virtual assistant services exclusively for law firms. Get $500 off your setup fee at https://getstaffedup.com/lawyerbusinessadvantage/ In this episode, Alay and Andrew discuss: Leading as a new partner through COVID. Hiring an executive director to help run the business of the law firm. How different types of partners can help a law firm thrive. Three pieces of advice for a lawyer seeking to become a partner. Key Takeaways: Running the business of law may affect the way...

Get Staffed Up offers virtual assistant services exclusively for law firms. Get $500 off your setup fee at https://getstaffedup.com/lawyerbusinessadvantage/ In this episode, Alay, Logan, and Eric discuss: Typical versus Holistic SEO for law firms. Building a foundation for your SEO strategy. What differentiates a law firm with good SEO. Things to worry about when transitioning your website from a big box site. Key Takeaways: If you are less of a risk to Google and their bottom line, they are...

Get Staffed Up offers virtual assistant services exclusively for law firms. Get $500 off your setup fee at https://getstaffedup.com/lawyerbusinessadvantage/ In this episode, Alay and Janelle discuss: How Janelle started her law firm during a pandemic. Why Janelle left another law firm to start her own practice. The flexibility of owning your own firm. Organizing your time when running a solo practice. Key Takeaways: Sometimes being in a law firm is not the right fit for you. Stepping away wh...

Get Staffed Up offers virtual assistant services exclusively for law firms. Get $500 off your setup fee at https://getstaffedup.com/lawyerbusinessadvantage/ In this episode, Alay and Karl discuss: The stories everyone has that are worth sharing. Building your storytelling muscles. How your story affects what you do in your life. Belonging, connection, and vulnerability. Key Takeaways: Storytelling is an ancient tradition that many people have forgotten as, particularly in the US, creativity ...

Get Staffed Up offers virtual assistant services exclusively for law firms. Get $500 off your setup fee at https://getstaffedup.com/lawyerbusinessadvantage/ In this episode, Alay and Katherine discuss: The many hats that Katherine wears in her personal and professional life. Finding time to focus on what needs to be done most. Power of time blocking. Taking time to be a supervisor versus a doer. Key Takeaways: Consider categorizing your tasks into buckets, sorting them by priority, and check...

Get Staffed Up offers virtual assistant services exclusively for law firms. Get $500 off your setup fee at https://getstaffedup.com/lawyerbusinessadvantage/ In this episode, Alay and Michael discuss: Messaging and articulation and how they can help you. What goes into a great message. The right and wrong of lawyer communication. The impact that changing your messaging can have on your business. Key Takeaways: Don’t talk about what you do. Talk about how what you do means to them. Neurologica...

Get Staffed Up offers virtual assistant services exclusively for law firms. Get $500 off your setup fee at https://getstaffedup.com/lawyerbusinessadvantage/ In this episode, Alay and Marc discuss: Networking beyond the business card. Building a book of business. Being visible in the communities you are a part of. Tips for making the most out of your networking meetings. Key Takeaways: When building your book, start early, join organizations, go often, and go curious. Volunteer your time to m...

Get Staffed Up offers virtual assistant services exclusively for law firms. Get $500 off your setup fee at https://getstaffedup.com/lawyerbusinessadvantage/ In this episode, Alay and Tristan discuss: What inspired Tristan to go out on his own and start his own firm. Overcoming a learning disability to find success. Continual learning to grow a stronger practice. What a great client relationship looks like. Key Takeaways: Being a solo allows you to be responsible and accountable for your acti...

In this episode, Alay and Roman discuss: Automating the processes that can (and need to be) automated. Investing the time to document the systems to make things more efficient in the long run. Stumbling blocks around automation. Tools that may help you to automate your processes and systems. Key Takeaways: When you look at automation, start by looking at everything you do, step by step, without judging if it is worth automating or not. Be open to the fact that nothing is going to be perfect. ...

In this episode, Alay and John discuss: Updates from the 2022 Legal Marketing Trends Report. Multi platform marketing. Business development as the start of your marketing success. Creating more consistent touch points. Key Takeaways: A larger than expected percentage of law firms do not understand the value of marketing across multiple platforms. Some marketing tactics will be a better natural fit for your firm than others. Almost ⅔ of lawyers who are handling their marketing in house are try...

In this episode, Alay and Brooke discuss: Attorney angst around the financials of law firms. Setting the correct retainer amount. The 6 key numbers of your law firm. What to look for in your bookkeeper. Key Takeaways: Knowing your numbers gives you confidence. Hire a bookkeeper rather than doing the books yourself. Their hourly rate is less than yours and will get the job done faster and more accurately than you will. Every decision you make in your law firm is going to show up in your number...

In this episode, Alay and Belle discuss: Returning to work after maternity leave. The right time to look at your law firm systems. Understanding what you, personally, need to build your perfect practice. Visualization as the key to understanding. Key Takeaways: Take the time to recharge so you show up are your best, botn professionally and personally. Document your current systems now and you will likely find opportunities to increase efficiency. Your company evolves as it grows and as time p...

In this episode, Alay and Ronnie discuss: Tracking gross profit when marketing to make more money. Understanding where your leads are coming from and the money made from those. Evolution of Google Ads (and why you should work with a marketing expert). Three stages of a sales call. Key Takeaways: It is important to have the diligence and the team to input the data to help the marketing team understand what is and is not working. Google My Business is now ahead of traditional SEO results when i...

In this episode, Alay and Eric discuss: Designing your law firm to suit your lifestyle and needs. What happens when you are not clear on the business you are trying to build. Digging deeper into your business. Delegating within a structure. Key Takeaways: As a law firm owner, there is vision work that needs to be done. You need to work on your business, not just in your business. Schedule “thinking time” and focus on a few key items. If you want to grow, you can go further with a team than on...

In this episode, Alay and Travis discuss: How attorneys can successfully use direct mail, especially now. Direct mail that looks different and creates a pattern interrupt in the mailbox. The three pillars of direct mail success. Where in the client lifecycle you can use direct mail. Key Takeaways: Direct mail can be more effective than an email campaign as people are getting more emails than ever before. Successful direct mail marketing begins with your list. Your offer needs to be relev...

In this episode, Alay and Ryan discuss: What a law firm CFO does (and why you may need one). Financial challenges many lawyers face. The 9 financial numbers every lawyer should know. Balancing your time and understanding where you should invest your time. Key Takeaways: A financial scoreboard is a useful tool to assess your firm’s performance. Looking at the numbers connects the changes you make impact to your firm’s financials. It is not your job to fix every financial number that is not whe...

In this episode, Alay and Katy discuss: Hiring young attorneys and what they should be taught. Mentoring young attorneys within your law firm. Building a growing, thriving team to build a growing, thriving business. Encouraging a sense of community in a post-pandemic world. Key Takeaways: As a young attorney, they need to understand that they will fail at some point. Everyone does, it does not make you a failure. Mentoring must be part of your everyday routine to make the clients happy an...

In this episode, Alay and Ellen discuss: How Ellen suddenly transitioned to a virtual office (and how it worked out!). Benefits to going virtual as a small law firm owner. Hiring and staffing for a virtual office. Creativity is key when building a virtual office. Key Takeaways: A lot of people got over the technology hump during the pandemic just to stay in touch with family and friends. Going virtual is more possible than you think. There are now software and programs that can assist your fi...

In this episode, Alay and Brett discuss: Strategic hiring to grow your firm faster. Thinking out of the country when hiring. Being the type of person someone wants to work for. Niche down to bring exponential opportunities. Key Takeaways: If you can take the admin work off your plate, you’re going to increase the time practicing the law. People are too busy worrying about their own lives to worry about your perceived failings. Virtual assistants can be full time positions. There is more poten...