Episodes

With the introduction of Google's Helpful Content Update, SEO-focused content that prioritizes search engines over user experience is clearly violating search engine best practices. Furthermore, we address the myth of paid link acquisition. The truth is, the most valuable links are those earned organically or through real-world business and personal networks, a feat no agency can replicate. This revelation begs the question: In the evolving world of SEO, what can your plumbing SEO agency actua...

Join Nolen and Jason from Plumbing Webmasters as they explore the critical differences between branded and unbranded SEO strategies for plumbers in 2024. This video is packed with insights and real-world examples, making it an essential watch for anyone in the plumbing industry looking to enhance their online presence. Key Highlights: Understanding Digital Branded Signaling: Learn about the shift from traditional SEO to digital branded signaling, which encompasses experience, expertise, author...

Join Nolen and Jason from Plumbing Webmasters as they dive deep into the world of plumbing marketing in their latest video. Ever wondered where the majority of your leads come from? Spoiler alert: It's still Google! In this enlightening discussion, our experts debunk common misconceptions about lead sources and emphasize the unmatched power of organic traffic from Google. From sharing real-life anecdotes to introducing our game-changing proprietary software, DataPins, this video is a treasure t...

Join Nolen and Jason from Plumbing Webmasters as they dive deep into the world of digital marketing for plumbers. In this enlightening discussion, they shed light on the common pitfalls and misconceptions that have led many in the plumbing industry astray. Discover why many marketing agencies offer false promises and why organic search engine optimization (SEO) remains a cornerstone for genuine, long-lasting online success. Nolen and Jason caution against the allure of quick fixes and emphasize...

Part 3 of Plumbing SEO and A.I. Integrated Search Part 3 of this podcast series from Plumbing Webmasters focuses on cutting losses with old-school SEO tactics that no longer benefit your rankings. Nolen and Jason discuss the changes in old-school SEO caused by AI-integrated search. They highlight the ineffectiveness of blog posts for contractors and the penalties imposed by Google for poor quality and AI-generated content. They emphasize the importance of proper digital signaling and good con...

Part 2 of Plumbing SEO and A.I. Integrated Search Part 2 of this podcast series, hosted by Nolan and Jason from Plumbing Webmasters and DataPins, discusses the integration of AI in SEO, specifically for the plumbing industry. They discuss the concept of E-E-A-T (Experience, Expertise, Authority, and Trust), which Google has been emphasizing for the past few years. Google's algorithm has evolved to prioritize these factors, penalizing spammy or irrelevant content and rewarding content that prov...

art 1 of this Plumbing SEO podcast episode series features Nolen and Jason discussing the integration of Artificial Intelligence (AI) in Search Engine Optimization (SEO) for plumbing businesses. Here are the key points: - AI integration in SEO is primarily a new presentation with a few new filters to determine what to show. It's still working off the same information as traditional SEO. - Google's search results page now features infinite scroll, making the "above the fold" content more impor...

The emergence of artificial intelligence has changed the world and digital marketing in particular. ChatGPT, Bing Chat, and Google SGE (with Google Bard) will fundamentally change SEO for plumbers. Don't panic, as the premise of Google's algorithm will remain unchanged. Furthermore, your customers will still use Google to find local plumbing companies. The Google SGE will use AI to pull plumbing businesses from Google Maps (similar to the Google Map 3-Pack.) To retrofit your plumbing SEO strat...

Nolen and Jason of Plumbing Webmasters discuss the basics of plumber SEO on this episode of The Plumbing SEO Podcast. The first step is understanding what NOT to do. First, DON'T SPAM your website with AI content, copied content, outsourced content, thin content, excessive blog posts, keyword-stuffed content, etcetera. The Basics of Plumber SEO include the following: Quality Website Relevant Content Digital Signaling Lack of Spam The goal is NOT to GAME THE SYSTEM (meaning Google); it is t...

Plumbing companies in small towns, city outskirts, and census-designated areas can have difficulty maximizing their online presence. In some cases, there are simply not enough people to make ranking #1 in your city a profitable achievement. So what should these plumbers do? Sometimes, plumbers in rural markets think that marketing is not worthwhile. This conclusion is false and will limit your business's potential in 2023. Small-town plumbers can dominate with Local SEO. In this podcast episod...

E.E.A.T. stands for experience, expertise, trustworthiness, and authority. These are four categories Google has publically championed for local businesses. Of course, thousands of factors comprise each of these broad categories, but they provide insights into how to rank on Google. Plumbers can demonstrate experience by having an aged domain name and website content. They can showcase expertise through DataPins check-ins and service page content. Plumbing companies can prove trustworthiness thr...

The phrase "SEO is Dead" is thrown out every single year. Of course, SEO is still alive, but many practices used to rank previously are obsolete. In addition, SEO requires constant adjustment as Google consistently updates its algorithms. For example, the 2022 Helpful Content Update targets content written to game the search algorithm, including AI-generated content, repetitive blog posts, and scraped city pages. Even though some higher-end AI content reads like a human wrote it, Google can sti...

Google's Helpful Content Update downgraded websites engaging in low-quality content production practices such as A.I. generated content, lack of content, poorly written content, and sloppy content. Unfortunately, for plumbers, plumbing websites are some of the most guilty of engaging in these practices. Part of it stems from bad actors in the plumbing marketing landscape, and other times it is ignorance. Some plumbing companies don't realize their website is written with A.I. generated tools s...

Most people trust professional services like CPAs and lawyers to know more about the subject than they do. For example, you need a CPA because you aren't versed in every tax law, and you need a lawyer because you didn't pass the bar. However, with digital marketing, which is also a professional service, people tend to dismiss the expertise. And who can blame them? There are more bad actors in marketing than in most professional spaces. Furthermore, it's easier to "make stuff up" regarding marke...

Getting screwed by digital marketing agencies has become a right of passage for most plumbers. It's common that plumbing marketing agencies rope companies into spending $12,000 per month on PPC and SEM. Unfortunately, this package is a total ripoff. Your goal as a plumbing company (in many cases) should be to have zero ad spend. Once you're firmly cemented on "The Big Show," which means Google organic and Local Maps results, you can begin to generate consistent leads without PPC for plumbers. ...

Plumbers can often detect economic downturns before it becomes official. Increased prices and lower work volume are clear indicators. Since plumbing is an essential service, it's an excellent business to be in. However, the home renovation boom of 2020 is over, and those extra jobs are not readily available. So how should plumbers handle marketing during an upcoming recession? It's essential to stay consistent with your marketing campaign and perhaps even invest more in marketing if you've neg...

There's nothing wrong with buying plumbing leads. However, the most successful plumbing companies DON'T HAVE to purchase leads. Plumbers identifying as "lead buyers" have a root problem preventing them from generating consistent business. The lead buyer mindset is antithetical to sustainable business success. For example, we offered pay-per-lead plans, and plumbers had to pay 10x of our monthly fee and could not afford it. These companies could've generated all these leads for free with our m...

At Plumbing Webmasters, we are here to help plumbers reach their goals. However, the only way to dominate Google Maps rankings is to work within Google guidelines, not against them. In today's podcast, Nolen Walker and Jason Landry of Plumbing Webmasters discuss the intricacies of Google Maps rankings. You can rank in multiple areas if you have more than one legitimate location. However, it's important to understand that Google Maps uses a LOCAL algorithm. You have to be local to rank in Googl...

Nolen Walker and Jason Landry of Plumbing Webmasters discuss plumber reputation, reviews, and rankings with the must-have Local SEO tool, DataPins. The Webmasters' team references Ahrefs recent Hidden Terms Study, which finds that nearly half of all clicks come from searches that Google cannot assign to a specific query. Typically these are long-tail keywords or private searches. Either way, DataPins helps you rank for these kinds of plumbing terms on Google. As part of a comprehensive digital ...

SEO spam is a big problem for plumbing companies. For most plumbers, they fight spam from competitors who use black-hat SEO in an attempt to manipulate Google’s algorithm. Some plumbers, however, are

At HVAC-Plumber SEO Webmasters, we understand how to generate plumbing leads for companies. However, some contractors prefer to buy plumbing leads from 3rd-party vendors, which shall remain nameless.

Every year some hotshot marketer poses the question, is plumber SEO dead? It’s a clickbait question to garner attention. Here’s the truth: SEO ethics, skills, and competence are dead, but the practice

At Plumbing Webmasters, every new client we speak with has been screwed by a digital marketing company at some point in their careers. Unfortunately, while there are a few good digital marketing agenc

The industry can be tough to navigate when it comes to plumbing contractor marketing. Plumbers are constantly bombarded with calls from marketing agencies offering new shiny objects in the form of whi