Episodes

Those who don’t learn from history are doomed to repeat it. This cliche applies to search engine optimization for plumbers, as much as anything else. To understand how to properly execute SEO, you must understand its origin and its evolution.

The social media landscape in 2019 is not exactly conducive to a plumber’s daily lifestyle. While A bunch of 20 year old’s are pretending to be people they aren’t — oftentimes on beaches in the Caribbean, you are inspecting the depths of a septic tank[...

Most plumbing companies did not start with private equity money. They started with one guy in a truck. So when we hear plumbers speak about the fear of the bigger companies, it’s a misconception on their part. So what’s really separating the so-called top companies,[Read the Full Article]

Marketing Budget Breakdown for Plumbers  Looking for ways to allocate your marketing budget as a plumbing contractor? Read, watch, and listen to our content on this page. A marketing budget is dependent on funds. It’s ideal to tap into every resource, but every contractor[Read the Full Article]

Keywords are most frequently associated PPC, and even more so with organic SEO. In fact, the two concepts are often perceived as interconnected. While SEO is much more expansive than a single element, keywords remain one of the most important aspects of optimization. In today’s episode[Read the Full Article]

Statistics show that 85% of consumers trust online reviews as much as personal recommendations. For local plumbers, this is a very important number to pay attention to. Before Google was the number one source of lead generation for plumbers, many contacts were acquired via word[Read the Full Article]