Episodes

The way online marketing is progressing, plumbers will likely be forced into one of two paths: start developing your own company branding strategy, or pay another brand to feed your business with leads. It’s a tough situation to be in, but there’s still plenty of opportunity to grow your company online. In our latest podcast, Nolen and Jason discuss what company branding means today, and how to make the most of local search. If your plumbing business has struggled with slow growth online, be sur...

Out of all the activities that our plumbing SEO specialists recommend, getting reviews clearly offers the greatest benefit for businesses. Not only do they draw more attention to your brand, they knock down the psychological walls that stand between you and potential clients. In our latest podcast, Jason and Nolen discuss the amazing results that feedback produces for your plumbing company, plus how our custom-made software makes getting reviews ridiculously easy. Be sure to listen in if your bu...

Many plumbers swear by their PPC company, while others complain of lackluster results. No matter what sort of strategy you have in play for pay-per-click, there’s a chance you’ve been missing out on valuable business opportunities. This week, Nolen and Jason discuss the real story of a seasoned plumber who grew disillusioned with their PPC company. Be sure to listen closely if your campaigns have started to stagnate! Key Points to Listen For * PPC offers dependable, but frequently diminishing re...

Have you ever been ripped off by a plumbing SEO service company? With so many businesses out in the market, separating the wheat from the chaff can be a tough challenge. Today, Nolen and Jason talk about how to separate shady web companies from legitimate SEO services. They’ll also explain the differences between our team at Plumbing Webmasters and other digital marketing services. Listen in and check out our guide below, especially if you’ve been frustrated by web companies in the past! Key Poi...

Reputation management encompasses multiple aspects of your plumbing company marketing, including reviews, content creation, and social media. In today’s podcast, Jason and Nolen dig into the subject and explore how plumbing contractors can make their reviews, service pages, and city pages work much harder for their businesses. If you’ve been struggling to improve your local rankings, even if your company has plenty of reviews, be sure to listen in! Be on the Lookout for These Key Points * Do rev...

Lately, we’ve talked with a lot of plumbing companies about highly technical services that marketing agencies try to sell them. In today’s podcast, Nolen and Jason talk about the dangers of single-service “cure all” solutions. To help you understand some of these crucial terms, we’ve also provided a short terminology guide at the bottom. If you’ve struggled to determine what your plumbing company needs to succeed online, be sure to listen in! Look Out for These Key Points * Can a singular servic...

The Google Sandbox is an old school SEO term that refers to either an algorithmic penalty or the confinement and suppression of a search result for violation of Google’s guidelines. Despite some disagreement over whether a sandbox ever existed many believe their websites continue to fall victim to Google’s constraints. As a digital marketing agency that helps Plumbers succeed online some of them ask us about being sandboxed prior to investing in our service. Our response if the same to everyone....

Google AdWords (now Google Ads) can be highly effective for plumbers. Creating a successful ad starts with following Google’s criteria for advertisements as well as targeting the correct keywords and demographics. Not all ads are the same on Google. Some have sitelink extensions and calls to action while others are simple lines of text without much depth. The highest bidding advertiser is not always the one whose ad will show up first. Google takes several things into account including the quali...

As a plumbing contractor you like to keep your business fairly simple. When a homeowner has a problem with their plumbing system you explain to them what their options are and how much it will cost them. Web marketing agencies are not as humble. The vast majority of them behave as if they are on a superior intellectual level to their clientbase. Just because they know more about search engine optimization does not make them a rocket scientist. Common logic still applies to SEO just like it does ...

Today’s podcast episode discusses how to start a successful plumbing company. Plumbing Webmasters is a digital marketing agency so our advice will heavily favor marketing strategies. We will not delve into the specifics of legally starting a business including the necessary tax considerations. Depending on your location, your tax considerations will vary. To learn more about starting a business from a legal perspective, check out the Small Business Administration. Our expertise, which is marketi...

Check out our top 50 plumbing keywords for primary targets. Today’s episode will discuss how lower volume keywords can still yield significant ROI while straightening the overall health of your website and supplementing your top keywords. Many plumbers question whether pages for services like hose bib replacement are worth their while. Even more common services like toilet repair seem to be met with skepticism by plumbers as it pertains to publishing a webpage exclusively about that service. The...

1) Facebook Pixel Tracking Americans spend more time on Facebook than they do eating. It is estimated that most U.S. residents check Facebook 15 times per day on average. Facebook pixel tracking allows your website to advertise to users who’ve already visited your site as they browse Facebook. Cookies are stored in their browser (Chrome, Firefox, Safari, etc.) when they visit, and then are pulled when they log onto Facebook. Pixel tracking typically improves conversion rates from around 3% to ar...

We are the top digital marketing agency for plumbers but even in our case, there are certain things clients can do better than us for internet promotion. One of those things is review generation. We can provide the tools to make reviews convenient for your customers but you have to ask for them in person. Learn about the other things that you as a client can do better than us. If we work together, you can dominate SEO for plumbers in 2019.

Why 6 Months of SEO is Not Enough

Summary: Nolen of Plumbing Webmasters discusses how plumbers can succeed in 2019 with digital marketing ventures like SEO, Website Design, PPC, Social Media, and more. Having worked with hundreds of plumbing clients,

Website Layout Tips for Plumbers

How To Track Digital Marketing Success for Plumbers

SEO is not a one-size-fits-all proposition. One of the greatest distinctions between a website’s ability to optimize quickly is its age. Old websites tend to optimize more quickly than their newer counterparts. Why?

Schema is a boring & technical concept that could put most plumbers to sleep. But once they realize what it can do for their SEO, and subsequent business success, they awaken rather quickly. The difficult part is getting plumbers to buy in to the idea[...

2019 promises to be a big year for plumbers. Check out our SEO for Plumbers 2019 guide if you have not done so already. Today, we are going to discuss an actionable checklist that every plumbing contractor can utilize to gauge the progress of their[Rea...

Each year SEO evolves and those who follow suit reap the rewards. If you haven’t reviewed our SEO for Plumbers Guide for 2019, you should do so promptly, but if you’ve already read it, you might want to learn more about specific mistakes to avoid[Read ...

Digital marketing prices can be ripe with propaganda. As a marketing agency that handles plumbers we’ve seen contractors get taken advantage of prior to joining our service plan. In fact, many come to us after being frustrated with their previous onlin...

Most local service companies, including plumbers, utilize city pages as part of their local SEO strategy. In the past year, Google has made it much more difficult to properly optimize these pages. Traditionally,

What is a SERP? A SERP is an acronym that stands for Search Engine Results Page. It is the page a user sees after entering a search query into Google. For the sake of demonstration, let’s perform a search for plumbing company in washington dc[Read the ...