He Said, She Said: Razor Branding™ Podcast

The He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips

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Recent Episodes

16 ways to make working from home work for you.

Posted April 7, 2020 • 00:17:29

We are here to provide you with some tips to help you help your team in this trying time. Listen in on these tips while you work to optimize your space...

10 Steps to Prepare Your Brand for a Crisis

Posted April 7, 2020 • 00:07:40

For information on these strategies, check out our Razor Branding Blog And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

7 Ways to Improve Your Brand: #7 Thought Leadership

Posted April 7, 2020 • 00:03:41

You are an expert at what you do. Your company is different (and better) than the other organizations in your space. You know more about your industry,...

7 Ways to Improve Your Brand: #6 Content Creation

Posted March 27, 2020 • 00:07:52

Once you know who you are talking to, wat the message should be, and where that message should go (all of the elements of a strategic brand plan), then...

7 Ways to Improve Your Brand in 2020: #5 Strategic Brand Plan

Posted March 17, 2020 • 00:08:23

The Strategic Brand Plan is the blueprint for all of your marketing efforts. Would you ever consider building a house without a blueprint? Then you...