He Said, She Said: Razor Branding™ Podcast

The He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips

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Recent Episodes

3 Steps to Build Your Big Bold Brand

Posted December 13, 2019 • 00:06:01

A brand isn’t a logo. A brand isn’t a company. A brand isn’t a product. A brand isn’t a tag line.

3 Do It Yourself Tips to Build Your Brand

Posted November 22, 2019 • 00:03:54

When you think about big, bold brands, Nike’s “Just Do It” and Apple’s “Think Different” might be the first thing to come to mind. Those...

When Going Negative Goes Wrong

Posted October 22, 2019 • 00:04:04

Anheuser-Busch launched an ad campaign during the 2019 Super Bowl with a primary message: Bud Light does not contain corn syrup. The ads featured the...

University asks Louisiana high school to stop using logo

Posted October 9, 2019 • 00:04:33

Recently, news broke that Rutgers University asked Ruston High School to stop using their trademarked logo. According to Rutgers spokeswoman Dory Devlin,...

Don’t Play Chicken With Your Brand

Posted October 4, 2019 • 00:05:20

A few weeks ago, Popeye’s launched a new menu item – the chicken sandwich – going head to head with Chick-fil-A. The skirmish began with a series...