He Said, She Said: Razor Branding™ Podcast

The He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips

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Recent Episodes

7 Ways to Improve Your Brand in 2020: #4 Touchpoints

Posted March 17, 2020 • 00:07:36

First, what is a touchpoint? This is everywhere that your brand identity or logo appears, everything that contains your message, and every place that...

7 Ways to Improve Your Brand in 2020: #3 Points of Differentiation

Posted March 17, 2020 • 00:08:18

This week we are talking about Points of Differentiation. When I work with companies, this is the topic we spend a lot of time really digging into...

7 Ways to Improve Your Brand in 2020: #2 Specific Message

Posted March 10, 2020 • 00:04:58

Very few things in life are actually “one size fits all”. Someone ends up with something that’s a little too big and someone else ends up with...

7 WAYS TO IMPROVE YOUR BRAND IN 2020: #1 – Target Audience

Posted March 9, 2020 • 00:09:17

Your products and services are not for everyone. If you approach your marketing strategy with the intention of reaching ‘everyone’, then you will...

Expect an ROI When You Invest in Your Brand

Posted December 23, 2019 • 00:06:02

I had the great pleasure of being in the Superdome for the Saints game yesterday for their game against San Francisco for the top of the NFC. I was...