Episodes

As the owner of Roofing Webmasters, clients often tell me that I’m refreshingly honest. There are two reasons why I come across that way. First, I don’t like misleading my customers. Second, almost every other digital marketing company in the United States is either ignorant or unethical. Unfortunately, many are both, which is incredibly dangerous for roofers. In the following podcast episode, Jason and I discuss the truth about digital marketing for roofers, and it’s not comforting. However, i...

In the following podcast episode, Nolen discusses roofing leads to cash money profits. Roofers sometimes lose control over their operation, resulting in a loss of quality and long-term gains. Similarly, roofing contractors may spend all of their earnings on lifestyle, which is terrible. Roofing Leads are Critical to Your Business The lead nurturing process cannot be passive as a roofer. Instead, you must pay special attention to ensuring your leads turn into profits in 2022. Unfortunately, som...

determine your level of success in the industry. Contractors work the gig economy, going job to job to meet ends. But, conversely, companies prosper, expand, and enjoy sustainable success for decades or more. In today’s Roofing SEO Podcast, Nolen and Jason discuss the differences between roofing companies and roofing contractors. Sometimes roofers mistakenly believe they can’t be a company because of their current status, which is not valid. Any roofer can become a company in 2022. Table of Co...

At Roofing Webmasters, we love working with roofers. However, there’s a difference between a roofing contractor and someone who chooses to go into another trade. In today’s Roofing SEO Podcast episode, Nolen and Jason detail why roofers are our #1 client and what we like most about working with them in 2022. Businessman vs. Tradesman One of the primary distinctions between roofers and other tradespeople is their initial expertise. Most roofers are businessmen and entrepreneurs who choose to st...

If you are starting your own roofing company in 2022, you will need a good business name. Of course, you will consider factors like your ideals, values, region, and unique services, but you also have to think about marketing and SEO. In today’s Roofing SEO podcast, Nolen and Jason discuss choosing perfect roofing company names that will rank on Google and convert sales. Choosing a Good Roofing Company Name in 2022 Credibility and expertise are two qualities you want to be reflected in your ro...

An initial SEO report (sometimes framed as an SEO audit) is B.S. 95% of the time for roofing companies. It’s not that the report itself is dishonest; it’s that the presentation of the data is manipulative. In today’s Roofing SEO podcast, Nolen and Jason give examples of SEO reports that are B.S. What is an SEO Report? SEO reports are digital documents that present metrics and analysis of a website and online presence compared to competitors. Many popular SEO software tools like SEMRush can aut...

Many roofing companies look at door-knocking as an obsolete strategy in 2022. However, at Roofing Webmasters, our position is that door-knocking is a helpful marketing strategy that contributes to other promotional efforts. In today’s Roofing SEO Podcast, Nolen and Jason discuss the benefits of the door to door sales for roofing companies, along with the best door-to-door marketing tips and strategies to maximize your sales. Creating a Brand Creating a brand is the most beneficial thing for y...

City pages do work for roofing company SEO in 2022. Roofers can rank in various areas by publishing local landing pages for each city. At Roofing Webmasters, we’ve utilized this strategy for our clients for over a decade. We even once published city pages for the entire state of Texas. As a result, the client ranked #1 for 90% of city-related queries on foam roofing. In today’s Roofing SEO Podcast, Nolen and Jason discuss the evolution of city pages, how Google indexes them in 2022, and how you...

Roofing companies that succeed with search engine optimization share qualities that make them good SEO clients. Although no two clients are the same, behaviors that lead to success are shared. When the relationship between the roofer and the marketing agency is mutually respectable, the best results occur. On today’s roofing SEO podcast, Nolen and Jason discuss the best roofing SEO clients. Direct Participation in Marketing The best SEO clients choose the marketing agency themselves rather th...

At Roofing Webmasters, we’ve devoted our lives to search engine optimization for roofers. We even wrote the ultimate guide to Roofing SEO for contractors across the world. Still, our job never stops because Google never stops evolving. Google’s algorithm has progressed more than ever for 2022, and the changes are more significant than we’ve ever seen. In today’s podcast episode, we discuss what’s new in 2022. More Changes, More Quickly Google issued eight total core updates in 2021 and thousands...

The Google Map 3-Pack is valuable real estate for roofers and other small businesses with an online presence. Most local clicks occur within the Map Pack on Google, and roofers can make or break their business. With that said, illegitimate addresses can ruin your entire operation. Why? Google reserves the right to ban fake addresses from Google My Business. And they’ve been exercising that right more and more in recent months. Exploiting Google Maps is not your right as a business owner. Sure, i...

At Roofing Webmasters, we get calls from prospective clients who question whether it’s possible to reach their competitors’ success level. The reality is that on the internet, nobody knows the full history of a business. Sure, reviews matter. Reputation matters. But a 10th year, 2nd generation roofer with a terrible website and no reviews will not benefit from their tenure. People simply don’t care because they don’t know. You can quickly close that gap as a 1st or 2nd year roofing company with ...

Most roofing contractors covet high-quality leads for their business. For those who’ve been in the industry for a long time, they know that hail storms often spark an increase in estimate and inspection requests. But those calls typically go to only a few roofers within the damaged community. So how do you become one of those roofers? One of Roofing Webmasters’ top clients recently reaped the rewards of a storm in their primary service area. Lead Sources for our Client As you can see from this...

Things have changed quite a bit since Nolen started Roofing Webmasters 10 years ago. At that time, roofers would often call looking for “Roofing SEO” or “digital marketing for roofers.” After years of being screwed around by trash marketing, things changed. In 2021, most people inquire about leads for roofers. While leads are certainly a valuable currency for contractors, it is essential to differentiate a quality lead from a harmful one and find a lead source that consistently produces the form...

Getting screwed by roofing SEO companies is par for the course in 2020. The amount of disingenuous marketing “experts” has reached its peak. The sad part is that hard-working roofing contractors get hosed by whizkid marketers with bad intentions. Aside from the simple fact that roofing marketing costs too much in today’s market, the actual services are also garbage. From template websites to the PPC shelltrick, marketers are getting away with everything. Roofing SEO Webmasters has made it our fo...

When it comes to roofing SEO, things have changed a lot in the last 10 years. There was once a time when Google would reward content for the sake of it. Why? Because they had so few choices of what to crawl, index, and ultimately; rank. But since the whole “content is king” mantra became mainstream SEO, everyone and their mother has created some form of web content. Since Google’s success is dependent upon the satisfaction of its users, trash content no longer does the trick. Not only does Googl...

Covid-19 has taken many things away from our society. However, it’s also given us something important: perspective. We now know just how quickly our daily life, routine, and business can change. The roofing industry was a relatively lucky one. Even during the crisis, homeowners continued to require roof repairs, installations, and replacements. What Covid-19 did change was the marketing options roofers had to work with. The practice of door knocking, in particular, took a big hit, forcing countl...

As we are in the midst of the COVID-19 pandemic, our thoughts tend to be scattered, and we are having to re-evaluate our priorities. As a roofing contractor, you have probably experienced this. While your business is important to you, it can be hard to devote mental energy to ways to sustain it; much less improve it. But don’t fool yourself – even in this time of crisis your business can grow and thrive. It may not seem like it, but the pandemic is affording business owners the opportunity to sh...

When Google hunts for the best contractors to list for local consumers, the search engine collects all the evidence it finds. Sure, website service pages can claim a business provides impact resistant shingle installation, but how often is the company really performing that service? The best types of evidence are customer reviews and check-ins. The latter is what we’ll be talking about today. Jobsite check-ins are woefully under-utilized in the contracting industries. Of course, there’s another...

Does SEO really mean what you think it does? Jason and Nolen explain how ignorance and misinformation lead many roofing companies astray during online marketing. If any of these real-world stories sound familiar, it might be time to reconsider how you search for marketing services! Key Takeaways For Roofing Professionals Inaccurate preconceptions prevent businesses from finding SEO services they really need. The amount of money spent on a poorly-performing website template does not make it be...

When no one offers a solution to your problem, sometimes you have to become the answer! Through a strange adventure filled with twists and turns, a long-time professional in the home security industry became the founder of an SEO and web design company. Nolen and Jason talk about the history of Roofing Webmasters! Key Lessons for Roofing Professionals Marketing is one of the most powerful factors contributing towards roofing company success. Online marketing grows your digital channel of lead...

This is the tale of how a fresh-faced contractor with a brand new website managed to dethrone an industry champion…in two months. Learn how changes in local SEO (and some fancy software) made it all possible. If you’ve struggled to get ahead in search this year, be sure to listen in! Local SEO Tips for Roofers Local SEO for roofers begins with claiming and verifying your Google My Business listing. Reviews provide strong evidence of your company activity and dependability. Local search resul...

The digital marketing world knows Google well for its secrecy, but not so much for subtlety. When the search engine giant drops a massive new update that potentially affects millions of businesses around the country, you can bet there will be a scramble to get up to speed on critical changes. Thankfully, our team at Roofing Webmasters has done all the Local SEO prep work already. So let’s talk about the Local Search Update, and how your business can adjust its content strategy! SEO Tips for Ro...

Search marketing is an ever-changing landscape of Google policy changes, established practices, newly-minted tactics, and revolutionary software. Put simply, the rules and strategies that guide roofing SEO (search engine optimization) change from year to year. Even our seasoned team of search marketing professionals has to actively test and research new methods to keep up with the shifting industry. That’s why we go to conferences! Jason and Nolen arrive back on the scene, fresh on the cusp of...