Episodes

New Year’s Resolution 2019: Stop Taking Marketing Shortcuts: Roofing SEO Podcast

Summary: Nolen & John, co-owners of Roofing Webmasters discuss common sales spiels and jargon issued by marketing companies and warn local roofers about the lack of results that can coincide with far-fetched promises.

There are many SEO scams online in today’s marketplace, and roofing companies can fall victim to their shadiness. On today’s podcast, Nolen and Jason of Roofing Webmasters discuss SEO scams for roofers and how to avoid lousy marketing companies like the plague. Investing marketing dollars wisely can make or break your roofing business, and choosing the wrong agency can ruin your company. Let’s take a look at some surefire scam signs. Long-Term Contracts Any roofing marketing agency that locks ...

Roofing companies often question whether social media benefits their business. After all, social media seems associated with celebrities and millennials who don’t respect blue-collar workers who live on the grind. However, while social media has its downside, its upside is enormous for roofers serious about establishing an online presence. Ultimately, when it comes to social media for roofers, companies get out what they put in for 2021. Getting The Most Out of Social Media in 2021 There are m...

Some Roofing Companies have multiple business locations, which can create a challenge for SEO. However, Google likes things clean with local SEO for roofers, including a website, a Google Maps & My Business listing, and consistent and accurate NAP citations. Attempting to optimize for more than one location disrupts the typical local optimization signals for search. Luckily, there’s a way to execute multi-location SEO that will maximize your roofing leads throughout all of your service location...

So you’re a newb when it comes to marketing for roofers—big deal. The reality is that everyone has to start somewhere, and there’s no better time to start than now. Embarking on a new business venture can be both exciting & intimidating. There’s the lure of the unknown and the challenge that comes along. At Roofing Webmasters, this podcast wasn’t created to earn new clients (we have a line out the door) but instead to impart our knowledge of what it takes to become a successful roofing contracto...

Many Roofing websites engaged in keyword stuffing in the early days of Google, a severely antiquated SEO content technique meant to boost search rankings. The stuffing tactic worked well initially since Google’s algorithm could not yet adequately process language through text. However, in 2021, Google’s algorithm is so far advanced that it can identify keyword stuffing instantly. Google can enforce its keyword stuffing ban through its increasingly intelligent search algorithm. Nevertheless, the...

What Would Nolen Do? Nolen, the founder of Roofing Webmasters, would invest in marketing and keep it going. As someone who once owned a home service business, he knows how valuable marketing is for lead generation. Nolen grounds himself with the concept of marketing. Once marketing is made a priority, everything else will follow suit. The most substantial advice from Nolen would be to stay true to your marketing. Here’s how you can accomplish this as a roofer: Laying The Foundation A roofing ...

When success comes in business, it’s natural to become overconfident. Roofers who understand the dangers of overconfidence are less likely to make critical mistakes that will reverse the progress of their business. Roofing Webmasters is a digital marketing agency for roofers, and we’ve helped hundreds of roofing contractors achieve business success. While most can capitalize off of this progress and continue its upwards trajectory, there are occasions where contractors get too big for their brit...

Roofing Webmasters has been marketing for contractors for about a decade and we’ve heard everything there is to hear about lead generation sites for roofers. Sure, we offer our clients the option to buy roofing leads,

Roofers can benefit from ranking on Google Maps, especially in the Local 3 Pack, which is the top 3 Maps results and are displayed prominently on a Google SERP. Members of Roofing Webmasters recently attended an SEO conference where someone in the audience asked why their clients’ Maps ranking was low despite having the highest quantity of reviews in their market and industry. The conference speaker was unable to explain, so today, we will. Reviews are only one part of Google’s Maps grading syst...

What is Roofing Video Marketing? Video marketing for roofers is the act of using video content to market or promote your roofing company’s service, brand, or product. In 2021, YouTube is the most prominent video marketing platform though roofers can also self-host videos on their website and distribute them to various other channels. Publishing Roofing Company Videos Online Recording a video with your smartphone or camera device is easier than ever before in 2021. Most contractors have video ...

How To Start a Commercial Roofing Company Most roofing contractors focus primarily on the residential roofing industry, but 95% of them would like to expand to more commercial projects if possible. Sometimes residential roofers will get a commercial job here and there and enjoy the short turnaround and significant payout. The problem is that they don’t have the resources to get commercial roofing leads and the equipment to perform all commercial projects. This episode explains how to start a co...

76% of consumers still prioritize organic search results. The idea that SEO for roofing contractors doesn’t work is a myth. Still, lots of misinformation exists about the viability of roofing SEO. Some believe paid advertising has completely taken over (stats don’t support it), and others think they can’t compete with major competitors who’ve been around for the better portions of decades. It’s not false that domain age and company reputation play a role, but there’s no reason to give up if you ...

To run a successful roofing business in 2021, you need an entrepreneurial spirit, sometimes known as mojo or simply attitude. Roofers who don’t possess the trait in some form will fail to dominate their local areas. Additionally, those who don’t have it will fall short in marketing for roofers, which is the key to success in the digital age. While having the right attitude is vital, you must combine your drive with structure and procedure. If you only have the mojo, you won’t retain employees a...

Most roofers have an “off-season” because of weather changes, and this hiatus can last quite a while, depending on the region of your business. Some contractors ditch their marketing during down seasons to save money. However, their logic is wrong, and such a decision costs them money in the long run. Still, roofers don’t want to pay for marketing services while they’re not working. The team at Roofing Webmasters came up with a solution by offering a payment plan known as; Pay Per Lead. The PPL...

In today’s podcast, Nolen and Jason discuss the best types of leads for roofing companies. Most roofers invest in roofing leads in one way or another. Platforms like HomeAdvisor offer lead generation services, and other services will sell leads to roofing companies directly. But before investing in any lead platform, you should understand the different types of roofing leads. Exclusive Roofing Leads The best type of roofing lead is exclusive, which means that it belongs to your company only. E...