Episodes

Search marketing is an ever-changing landscape of Google policy changes, established practices, newly-minted tactics, and revolutionary software. Put simply, the rules and strategies that guide roofing SEO (search engine optimization) change from year to year. Even our seasoned team of search marketing professionals has to actively test and research new methods to keep up with the shifting industry. That’s why we go to conferences! Jason and Nolen arrive back on the scene, fresh on the cusp of...

We’ve all heard the tales of marketing disasters, but few professionals fully understand just how close they could be to losing serious business online. In our latest podcast, Nolen tells the scary story of how a once successful roofing professional lost over two thirds of their annual revenue ($2+ million) thanks to some unfortunate online mistakes! If you ever feel worried about the future of your lead generation, be sure to listen in. Key Lessons for Roofing Professionals Your Google My Bus...

It’s a story we hear over and over again. A roofing contractor tells of how digital marketing companies have cheated them in the past. The frustration is so intense, so palpable at times, that contractors can’t even move forward and escape their situation. That’s the greatest tragedy. We understand what it feels like to be disappointed and anxious. In today’s podcast, Nolen and Jason discuss real world contractors who’ve gotten stuck in a vicious cycle of marketing failure. Thankfully, your bus...

The best way to kick off your online marketing is with an open mind and zero assumptions. Marketing changes year after year, and the strategies that guided roofing professionals five years ago don’t always apply to today’s standards. Thankfully, your first steps toward building your brand and earning online leads are pretty simple. Below, Nolen and Jason chat about claiming your domain name, setting up your Google My Business account, and earning reviews. Be sure to listen in if you’re operatin...

Do you ever worry about what shows up when people search your company on Google? While there are all kinds of results that benefit your brand, it pays to pay close attention to local search results! In today’s podcast, Nolen and Jason discuss these topics and other aspects of your Google Homepage. So if you’ve struggled with low traffic or poor reviews, be sure to listen in. Helpful Tips on Google Homepages: Regular GMB (Google My Business) updates make your site more valuable to Google. Make...

Monthly billing helps businesses save valuable time and effort, not to mention thousands of dollars. That’s because this type of accounting pushes your local search marketing team much harder to produce results. Jason and Nolen talk about the roofing industry, roofing marketing, and some glaring red flags to look out for as you reassess your online investments. Key Lessons for Roofing Professionals Transparent pricing and reporting are key in accountable PPC advertising. Flat fee, lump-sum pr...

Top ranking companies rarely succeed by accident, especially when it comes to organic search results. For roofing businesses that want to start claiming higher positions in local search, keeping up with Google’s ever-changing standards makes all the difference. In the latest podcast from Roofing Webmasters, Nolen and Jason discuss two key areas to establish your brand expertise, authority, and trustworthiness. If you crave better lead generation for your company, be sure to listen in to these Ro...

Are you fed up with your roofing lead generation? It’s a story we hear so many times at Roofing Webmasters: “I need leads, but I hate paying my company for them.” In our latest podcast, Jason and Nolen discuss the truth behind leads and where they ultimately originate. So if you’ve never considered how your lead-selling company works, be sure to listen in. Helpful Tips for Lead Generation: Don’t forget: lead-selling services make local businesses compete for the same pool of leads. PPC campai...

Does earning front-page rankings for your roofing business seem impossible? You might be closer to breakaway success than you think. In our latest podcast, Jason and Nolen discuss how to set your brand apart from the rest with SEO services for roofers. So if you’ve struggled to make headway with your business online, be sure to listen in! Helpful Lessons on SEO for Roofers: Just completing the SEO basics puts you miles ahead of other roofing contractors. New companies should focus on GMB, opt...

Do you ever feel like things would be easier if digital marketing companies just lumped roofing SEO and PPC together? Unfortunately, they do, and it’s a colossal disaster! Find out about subtle pricing scams, conflicts of interest, and shocking markups that will have you rethinking the idea of bundling. Jason and Nolen reveal all this, plus how to make sure you get your money’s worth with digital marketing! Helpful Insights Into Roofing SEO: Make sure you get itemized billing for your marketin...

Do you ever feel like roofer leads are just slipping through your fingers? Has your business suffered from the industry shift towards online marketing? It might be time for a new approach to advertising your services! In today’s blog, Nolen and Jason discuss the consequences of clinging too tightly to traditional marketing practices. If your business has avoided working through the internet until now, be sure to listen in closely. Important Tips to Listen For: Investment produces a reward. SEO...

In a healthy roofing industry, it may seem wise to drop all of your low-dollar services in favor of more extensive profit services. Don’t throw away that roof repair page just yet, though! Nolen and Jason discuss the current market and how contractors can protect their business during the recession with SEO for roofers. So if you’ve got concerns about the future of your roofing company, be sure to listen in carefully! Key Points to Listen For: Economic indicators point towards a potential rece...

Do you feel like you’re not getting enough leads? Do you ever wish you could start earning more of your own business? In our latest podcast, Jason and Nolen discuss the struggle of overcoming leads addiction and acquiring new clients online. Learn how to start developing your brand instead of growing the other company’s. Key Points to Listen For: Leads aren’t just something you buy. You can earn leads. Roofing contractors can get stuck in the cycle of buying leads. It’s relatively easy to st...

When people hear the words “Black Hat” or “Gray Hat”, they often picture old 90’s movies about spy escapades or illegal hacker groups. When it comes to the world of online search however, most of these activities aren’t even illegal, just highly frowned upon. If you rely upon these techniques for day to day business however, your company could be destined for a world of hurt! In our latest podcast, Nolen and Jason discuss the difference between black, gray, and white. Learn how to distinguish le...

Setting your expectations for the future, finding a fruitful city to operate in, and optimizing your online efforts all represent significant challenges for a roofing contractor. With such a heavily fluctuating market, it’s easy to panic when your service area hasn’t seen a business-driving storm in many years. Nolen and Jason discuss strategy in the latest podcast, whether there’s a storm on the horizon. So if you’ve struggled with earning the long-term growth, your roofing company craves, be s...

Finding an efficient, yet customer-driven SEO company seemed impossible. That’s why Nolen and John created their own! In our latest podcast, we dive deep into the Roofing Webmasters’ company history with Jason and Nolen. We’ll discuss how our past experiences molded the business and allowed us to produce outstanding results for our customers! Key Points in Our Podcast * Company size greatly impacts both service quality and efficiency. * Our management software allows us to produce faster results...

2021 Update: Rigthous Reviews is now DataPins. Finding a capable (and convenient) reviews platform can be complex. However, roofing contractors and other industry professionals live or die by the quality of their reputation management. In today’s podcast, Nolen and Jason talk about collecting reviews, jobsite check-ins, and geotagging. You’ll also hear them brag about our own fantastic reviews software, Righteous Reviews. If you’ve struggled with getting your company name on the online map, be...

Finding that magic formula for premium website performance can be challenging, especially for roofing contractors new to the world of search engine optimization (SEO)! In today’s podcast, Nolen and Jason discuss the various elements that Google demands for website optimization. If you’ve been struggling with lackluster search rankings, be sure to listen in! Key Elements to Listen For * Reputation management is essential, especially for newly-minted companies. * Schema and geo-tagging offer profo...

Why do my competitors rank in Google Maps listings but not my business? It can be an extremely frustrating situation to find yourself in, especially when your business has more reviews, higher ratings, and more extended history. In addition, with Google’s history of frequent algorithm changes, it can be challenging to put the finger on exactly what’s going wrong with your roofing SEO. In our podcast, Jason and Nolen explore what it takes to show up in mapping and earn more leads as a roofing co...

Having passed the infamous 20th of March, the spring season is here, and it is prime time for roofing companies to capture business leads. Punxsutawney Phil may not have been spot on with his early spring prediction, but the weather is starting to progress closer to warmth across the nation. With cold spells still interjecting themselves, this combination of hot and cold has a chance to create severe hail storms, something we’ll touch on more later. But spring, in general, is always going to pre...

Back in the day roofers did advertising for TV, Radio, Print, and Billboards. That’s where all the eyes and ears were. Today in 2019, all of those eyes and ears are on social media. One social platform in particular is known to generate plenty of eyeballs. Facebook users visit the network 14 times per day on average. This presents a great opportunity for roofing contractors. Advertising on Facebook 80% of all online advertising goes to one of two platforms. The first is Google Ads (AdWords) whic...

Roofing Webmasters’ owner Nolen Walker trained as a Conklin Dealer to better understand the industry he serves. As a full digital marketing agency for roofers, Nolen took it upon himself to learn the intricacies of commercial roofing. With over 100 roofing clients already on board, our agency is considered the top authority in roofing SEO throughout the nation. We work with both residential and commercial contractors, but in today’s podcast episode we are going to discuss marketing for Conklin D...

Google’s latest algorithm changes place an even greater focus on user intent. While intent has always been a consideration, it was not until recently that Google began to master the specifics of search queries in relation to a user’s intended meaning. The result has shown major variance in search results based on only slight alterations within search queries. For example, a roofer searching for roofing website design will find far different results than they would when searching roofing web desi...

Are you considering starting a roofing business? We don’t blame you. The roofing contractor industry is currently worth over $51 billion in the United States, and revenue is projected to grow by 3.8% in 2021. However, starting a roofing business isn’t something that you can do overnight. Aside from acquiring your business license, permits, and insurance, there is a lot to consider. With this in mind, you shouldn’t start your contracting business on a whim, but if you’re serious about reaching y...