Episodes

49
Oct. 1, 2020

Episode 49: Short Form Video Marketing: Reels & TikTok with Natasha Coyle

Welcome to So, Here’s the Thing! In this episode, Natasha Coyle joins us to discuss the benefits she’s found in short form video marketing while using Instagram Reels and TikTok. Listen in as she highlights how to get started and what you should be sha...
48
Sept. 24, 2020

Episode 48: Building a Personal Brand with Stephanie Kase

Welcome to So, Here’s the Thing! In this episode, Stephanie Kase joins us to highlight the importance of building a personal brand and four things to consider when developing it. Stephanie is a photographer and educator from Columbus, Ohio.
47
Sept. 17, 2020

Episode 47: How to Handle Criticism in Your Business with Anna Wright

Welcome to So, Here’s the Thing! In this episode, Anna Wright joins us to discuss how to handle hearing no in your business. Listen in as she shares the value in evaluating criticism and doing the hard work to understanding where you can improve in you...
46
Sept. 10, 2020

Episode 46: Becoming a Profitable Speaker with Jess Ekstrom

Welcome to So, Here’s the Thing! In this episode, Jess Ekstrom joins us to discuss how you can use your story to help others grow! Listen in as she shares how you can become a paid and profitable speaker. Start Sharing Your Story (5:20) Finding Your St...
45
Sept. 3, 2020

Episode 45: Philanthropy and Small Business with Brooke Taelor

Welcome to So, Here’s the Thing! In this episode, Brooke Taelor joins us to to share about adding philanthropy to your business. Listen in as she discusses the importance of educating yourself on the charities you support,
44
Aug. 27, 2020

Episode 44: How to Know When It’s Time to Rebrand Your Business

Welcome to “So, Here’s the Thing!” In this episode, my dear friend Sarah Erikson joins us to discuss when you should invest in rebranding your business, along with when you shouldn’t. We even talk about the reason behind my recent rebrand, even though we both loved the brand design Sarah did for me a few years ago. Get to Know Sarah & When to Rebrand (1:37) Who is an Ideal Client (6:55) 1. Someone who can afford to invest in your services. 2. A client that brings you work that excited you. Wh...
43
Aug. 20, 2020

Episode 43: Trailblazing: Being an Innovator in an Industry of Imitation with Katelyn James

Welcome to “So, Here’s the Thing!” In this episode, Katelyn James joins us to discuss how doing what everyone else in the industry is doing doesn’t always lead to success. Listen in as she shares how she believes you can avoid imitation by being an innovator in our industry. Katelyn James is a wedding photographer and educator who lives in Richmond, VA with her husband, Michael and their two little people, Evy and Graham! They’ve been in this amazing industry since 2008 and have been educating ...
42
Aug. 6, 2020

Episode 42: Scaling Your Business / Making Profitable Moves with Haley Burkhead

Welcome to “So, Here’s the Thing!” In this episode, Haley Burkhead joins us to discuss scaling your business to profitability. Listen in as we discuss sales funnels, money mindsets, and big moves. Haley Burkhead is the creator of Recurring Profit and the host of the Scalability Show. She specializes in using sales psychology to help entrepreneurs phase out their clients and create 10k evergreen months with a course or membership site. After watching others deal with live launch exhaustion and t...
41
July 30, 2020

Episode 41: Morning Routines for Entrepreneurs with Laylee Emadi

Welcome to “So, Here’s the Thing!” In this solo episode, I’m talking all about how morning routines can set your entire day up for success. Listen in to hear how I start every day and why I’ve chosen each component of my morning routine!
40
July 23, 2020

Episode 40: Leveraging Video in Your Creative Business with Joy Michelle

Welcome to “So, Here’s the Thing!” In this episode, Joy Michelle joins us to discuss how you can leverage video for your creative business! Listen in as she provides tangible advice for getting started with video, along with three videos you can start creating for your business today! About Joy Michelle (1:23) Who is Video for? (5:49) Getting Started with Video (9:25) Equipment to Invest in: Microphone Platforms to Share on: Youtube as a home base Try Honeybook for FREE and get 50% OFF your ...
39
July 16, 2020

Episode 39: Visibility and PR for Business Owners with Danielle Bayard Jackson

Danielle Jackson joins us to share when and why your business needs a Public Relations representative.
38
July 9, 2020

Episode 38: 5 Mistakes to Avoid With Your Pricing Page with Abby Waller

Welcome to “So, Here’s the Thing!” In this episode, Abby Waller joins us to discuss how you should present your pricing, along with the 5 mistakes you may be making on your pricing page. Abby is a photographer, wife, fur mom to two german shepherds and a sweet cat, and a coach for creatives who are ready to create a unique plan for their business that will allow them to stand out and scale their business! She’s an enneagram 5 which means she obsesses over things like numbers, strategy, & market...
37
June 25, 2020

Episode 37: Social Media Marketing with Promise Tangeman

Welcome to “So, Here’s the Thing!” In this episode, Promise Tangeman of GoLiveHQ joins us to discuss social media marketing as a business and personal brand. Listen in as she shares about creating fresh content, consistency in posting, and quality vs. quantity. Promise Tangeman-Wurzell is the CEO and Creative Director of the Web Design Company, GoLive. With over 10 years of design and strategy experience, Promise and her team have created thousands of brands and websites for clients such as, Gi...
36
June 18, 2020

Episode 36: Boosting Your SEO with Galen Mooney

Welcome to “So, Here’s the Thing!” In this episode, Galen Mooney joins us to share a few tips to start improving your website’s search engine optimization, even if you aren’t super tech-savvy! Listen in as she shares what you should include on your homepage, tools you can use to measure success, and how to rank for multiple keywords! Galen Mooney is an online educator and SEO strategist helping creative business owners attract their ideal clients online. She’s a self-taught web designer and pho...
35
June 11, 2020

Episode 35: Elevating Your Client Experience with Sami Bruemmer

Welcome to “So, Here’s the Thing!” In this episode, Sami Bruemmer joins us to discuss how you can elevate your client experience! Listen in as she shares her discovery process for evaluating her touch points, along with her favorite gift resources! Sami is a wedding photographer in Dallas, Texas with a heart for intentional and timeless images that celebrate the legacy of marriage. Always looking for new & creative ways to bring preserve her clients’ memories authentically, Sami loves sentiment...
34
June 3, 2020

Episode 34: Allyship and the Black Community with Akua Konadu

In this episode, Akua Konadu joins us to discuss how you can become a better ally and provides insight on this important topic. Listen in to hear her perspective as well as actionable advice . Akua is an Instagram Coach who helps entrepreneurs feel confident and empowered to share their story through Instagram. She does this by providing Instagram marketing education and content creation. What drives Akua is people; she loves making intentional, tangible, and organic relationships with others. ...
33
May 28, 2020

Episode 33: Tech and Tools for Creative Entrepreneurs with Dawn Richardson

Welcome to “So, Here’s the Thing!” In this episode, we’re joined by Dawn Richardson of Tech Savvy Creative to discuss the systems you need to add to your photography business to help organize and back up your work!
32
May 21, 2020

Episode 32: Growing Facebook Groups and Communities with Michelle Harris

Welcome to “So, Here’s the Thing!” In this episode, Michelle Harris of M Harris Studios joins us to highlight the importance of creating community for your clients with Facebook groups. Listen in as she discusses paid vs. free facebook groups, content creation that drives sales to your educational offerings, and creating engagement in your community. Michelle Harris is a destination wedding photographer, speaker and educator based in the DMV. She is the leader of the online community the M Harr...
31
May 15, 2020

Episode 31: Bonus Episode: Ask Me Anything

Welcome to “So, Here’s the Thing!” In this bite-sized episode, I respond to two of the most asked questions submitted by listeners to my “ask me anything” prompt. 1. What are your pet peeves when it comes to creative educators? 2. How do I pitch myself as a podcast guest? This episode is brought to you by The Creative Educator Academy! Are you a creative who is interested in becoming an educator? Maybe you have the heart to serve and the knowledge to back it up, but how can you ensure that y...
30
May 14, 2020

Episode 30: Working Through Imposter Syndrome with Becky Mollenkamp

Welcome to “So, Here’s the Thing!” In this episode, Becky Mollenkamp joins us to discuss combatting imposter syndrome through mindset work. Listen in as she shares what approaches to imposter syndrome work and don’t work. Becky Mollenkamp believes women deserve to feel powerful and fulfilled. As a certified business mindset coach, she helps her clients dream and play bigger, while also finding contentment in the here and now. Get to Know Becky (1:05) Getting Started in Mindset Work: Examine w...
29
May 7, 2020

Episode 29: Work-Life Balance with Amanda Warfield

Welcome to “So, Here’s the Thing!” In this episode, Amanda Warfield shares how you can organize your life and business by creating and sticking to healthy routines. Listen in as she discusses time management techniques, batch scheduling, and capsule wardrobes. Amanda is wife to Russell and crazy cat mom to their two furbabies. If you’re looking for help with simplicity and organization, she’s your girl —simplicity lover, capsule wardrobe expert, time management coach, and host of The Live Organ...
28
April 30, 2020

Episode 28: Using Copy to Connect and Convert with Jess Jordana

Welcome to “So, Here’s the Thing!” In this episode, Jess Jordana joins us to discuss importance of the copy you use on your website and in your marketing. Listen in as she shares how you can find your brand voice and ensure it matches you and your bran...
27
April 23, 2020

Episode 27: Making More Money without Raising Your Prices with James and Jess

Welcome to “So, Here’s the Thing!” In this episode, James and Jess join us to discuss how you can make more money right now without raising your prices! Listen in as they share effective tips to continue to earn money, book clients,
26
April 9, 2020

Episode 26: From Vision to Execution: Tackling New Ideas with Gavin Wade

Welcome to “So, Here’s the Thing!” In this episode, Gavin Wade shares how he approached fulfilling a need in the photography industry with his company, Cloudspot. Listen in as he shares about the risk and reward in turning an idea into reality, along with steps to take if you’re ready to take the step towards execution! Gavin and his wife Erin started their photography business just 3 months into dating one another. A year later, after just returning from their honeymoon, they took a leap of fa...