Episodes

‍ Ever wondered how to navigate life’s big challenges while single-handedly running a dental practice? In this episode of The Dental Marketer, Dr. Melissa Torres details her journey from contemplation to execution and her eventual success in the realm of dentistry. Despite the weight of decisions, self-doubts, and life's unexpected turns, Melissa persisted, primarily banking on personal introspection and journaling for clarity and direction. She exposes her innovative approach of assembling a t...

How do some dentists seem to always have a steady stream of patient referrals without hefty advertising budgets? This episode of the Ground Marketing Series covers the art of effective networking for your practices. Get ready to uncover the secrets behind successful in-person marketing as I share valuable networking hacks to elevate your practice's local presence. From pre-event preparation to executing a seamless follow-up system, you'll learn how to transform casual conversations into lasting...

What's holding you back from being the face of your business? In this episode, we're sitting down with Linda Ugelow to uncover the intricate layers of public speaking anxiety, especially in the digital landscape of social media to bring visibility to your practice. Linda breaks down how past experiences often fuel these fears and guides us on a journey of self-discovery to forgive and embrace self-compassion. She shares simple yet transformative tactics, like starting a video diary and befriend...

Ever at a loss for words when trying to partner with local businesses? In this episode of the Ground Marketing Series, I'm uncovering the secrets behind a compelling pitch that transforms your dental practice into a patient magnet. Start by rethinking how you present your offer to potential partners, focusing on partnerships that bring continuous value to both sides. Amidst discussions on common missteps made in ground marketing, we're diving into the psychology that dictates an irresistible pi...

Do you need a "fancy" website or do you need one that brings in patients? In this episode, we have Ali Soufi from DocSites back on to dissect the draw to fancy dental websites versus those that truly convert visitors into patients. We dive headfirst into the debate—exploring why the flashiest of designs might not always be the most effective choice for a dental practice. Ali sheds light on the notion that "fancy" is subjective and frequently an unnecessary expense. Instead, the conversation piv...

What does it take to build local partnerships that matter and become the go-to dental practice in your community? In this episode of the Ground Marketing Series, we unpack the game-changing strategies practices can use to build meaningful local partnerships that yield lasting results. Rather than pouring resources into passive marketing channels, we explore how becoming an integral part of your community can lead to sustained patient acquisition. From partnerships with schools, gyms, and commun...

How can small dental practices leverage big-business buying power? In this episode, we chat with Mike McCoy, the visionary behind Dental Collective, who helps independent practices save big on high-end dental products and services. Raised in a family immersed in the dental sales sector, Mike shares his personal journey and expansive experience working with industry giants like Komet USA and Align Technology. These roles unveiled the secrets of sales and pricing, laying the foundation for Dental...

Are you reaching the right audience or casting your patient net too wide? In this episode of the Ground Marketing Series, we unravel the secrets behind targeting the perfect patient audience to boost the success of your marketing strategies. We dive deep into the art of identifying and defining your ideal patient personas by analyzing demographic and behavioral data. By honing in on specific patient groups, you'll uncover the psychological and behavioral dynamics that drive patient decisions, e...

Could your Google Business Profile be the untapped goldmine your business is missing? Today we're unpacking the essentials of Google Business Profiles with renowned expert David Kaminski, who reveals strategies to elevate your practice's online presence without relying on traditional advertising. David reveals a wealth of practical tips that can help practices increase their visibility and attract more patients. From sharing timely updates and offers to utilizing high-intent search terms like "...

Can simply showing up in your community drive a successful marketing strategy, or is there a deeper game in play? In this episode of the Ground Marketing Series, we're exploring the fundamental tools and strategies that translate presence into meaningful growth. Contrary to the notion that just "showing up" is enough, I'm uncovering the structured, systematic approaches crucial for relationship-building and impactful outreach. I'm sharing insights into the key psychological principles that form...

Hiring and practice management can be tricky for independent practices... So today we've brought on Dr. Sarah Blair, a renowned dental consultant whose experiences and insights offer a masterclass in dental practice management. From her early days at Ohio State University to owning a practice of her own, Sarah's story is filled with real-world lessons. She shares how her experiences at two contrasting Milwaukee practices shaped her understanding of effective dental management. One was meticulou...

‍ Ever wonder why some patient interactions just click while others fall flat? In episode two of the Ground Marketing Series, we explore the powerful intersection of human behavior and effective marketing strategies. By tapping into the science of trust and first impressions, you'll learn how to craft genuine connections that resonate. We delve into fundamental principles such as the Trust Formula, where credibility, reliability, intimacy, and minimized self-interest work in harmony to build a...

Could your practice be unknowingly losing money through your website? In this episode, I sit down with Ali Soufi from DocSites to unpack some of the most common yet costly misconceptions that might be holding your practice back. We dive deep into the often-misunderstood world of website costs, emphasizing the crucial roles of customization and local relevance in maximizing your online presence. Listen as we shed light on how vanity metrics can be deceiving and why a strategic partnership betwee...

Dive into the world of ground marketing with our inaugural episode of the Ground Marketing Series, where I reveal its powerful impact in the dental industry! Unlike traditional digital marketing strategies, ground marketing leverages face-to-face interactions to cultivate trust and boost brand awareness by meeting potential patients in their natural surroundings. This episode explores the psychological and behavioral triggers that underpin ground marketing's success, including the mere exposure...

‍ Want to hear from someone who's been through it all, from associateship to acquisitions to a successful startup? This episode dives into the remarkable journey of Dr. David Rice, who masterfully blends the art of dentistry with entrepreneurship. Based in St. Petersburg, Florida, Dr. Rice travels to East Amherst, New York, where he practices, providing a firsthand account of his dynamic lifestyle. He openly shares his transformative journey from being an associate to expanding through strateg...

‍ Did you know that up to 40% of calls could be going unanswered even during working hours in your practice? In this Monday Morning Episode, I chat with Miles Beckett from Flossy, whose challenging the status quo with an audacious question—should you fire your staff to make way for cutting-edge AI technology? We explore the persistent staffing hurdles in dental offices and unveil how AI can redefine efficiency and service quality. Miles introduces us to Flossy's AI receptionist, Fiona, who ski...

‍ Navigating the complex world of practice ownership isn't just about mastering the clinical side of dentistry. In this insightful episode, strategic wealth specialist Ross Brannon delves into the less-discussed trials faced by dentists, focusing on the often-overwhelming challenge of people management. Brannon reveals how these difficulties can push some dentists to the brink of considering selling their practices, shedding light on a critical issue that affects countless individuals in the f...

‍ Is your dental practice ready to break free from the ordinary and embrace new marketing strategies that truly make a difference? This episode features Shane Simmons from Crimson Media Group, who walks us through unique approaches that transform how dentists connect with their local communities. By leveraging the power of local Facebook groups, Shane shares the secrets to building meaningful relationships and promoting dental services through community engagement. Whether it's through excitin...

‍ What does it take to have an unmistakably excellent startup? In this episode, we're exploring the world of dental practice management with Alan Withall, a seasoned dental consultant with Henry Schein Dental. Alan shares his remarkable journey from Wisconsin to New Jersey, tackling the initial hurdles of the dental supply industry that led him to establish the F.Y.I. Study Club. This initiative has blossomed into a vital resource for dentists, aimed at educating and equipping them with the to...

Can focusing on just ONE aspect of your life or practice truly enhance your overall fulfillment and success? Join me as I delve into a fascinating conversation with my return guest Dr. Avi Patel, an expert in the concept of singular focus. Avi eloquently unpacks the transformative power of honing your energy on one dimension of your life or practice. From personal anecdotes of bettering his marriage through therapy to using this single-minded approach in his dental practice, Avi provides a fres...

Ever felt stuck in your professional journey despite years of experience and education? This episode dives deep into the transformative story of Dr. Jeff Buske, a dentist whose career took a turn for the better after overcoming early frustrations and burnout. Jeff candidly shares his experiences with un-fulfillment and low patient volumes, painting a vivid picture of how connecting with mentor Dr. Bruce Baird reignited his passion for dentistry. This pivotal relationship steered Jeff towards a ...

‍ Having trouble hiring and retaining GREAT hygienists? In this episode, we're exploring how to redefine your approach to attracting and retaining valuable team members like dental hygienists. I'm here today with Kari Carter-Cherelus, who shares transformative advice for creating more welcoming and inclusive work environments. By advocating for flexible work schedules, Kari sheds light on how dental offices can better accommodate the diverse needs of their staff, particularly women navigating ...

Discover how a dentist from Minnesota merges art and science to create a thriving rural practice. In this episode, we sit down with Dr. Heather Holt, who shares her unconventional entry into the dental field, driven by her love for both art and science. Heather candidly discusses the key moments and influences, including her inspiring mentor, that propelled her into dentistry. Her narrative underscores the crucial role of passion and support in shaping one's professional journey, illustrating h...

‍ What happens when patients don't pay their bill? In today's episode, I'm diving into a revealing conversation with Andy Grover Cleveland, the expert behind Collection Agency Ninja. Forget everything you've heard about the conventional timelines for involving collection agencies. Andy advocates for a proactive approach, suggesting engagement as early as 60 to 90 days post-EOB. This strategy not only streamlines financial operations but also nurtures patient relationships through clear communi...