Episodes
86
Sept. 7, 2020
Answering your top 5 questions about starting a podcast!
Today I’m answering the questions I’m asked most frequently about starting a podcast! From what tech to use, to how to launch with a bang, and what’s involved to actually getting an episode out into the world! Plus my top tip of what to do BEFORE you launch a podcast! MENTIONED: Bamby Media The microphone I use: Blue Yeti USB Microphone Bamby Media Full DIY Podcasting Course - use the code "emily-yay" for 15% off the cost of the course!! Are you serious about creating a full time income fro...
85
Sept. 2, 2020
Three ways to make selling fun
This month’s Masterclass in The Modern Marketing Collective is Sales Psychology. When we learn what selling is really about, and how we can take these strategies and make them our own in a very natural way, sales not only becomes easy but also fun! And today I want to share with you three tactics to try today to help you lose the “ickiness” when it comes to selling to make it a FUN process - because it should be. Are you seriously about creating a full time income from your business, so you ca...
85
Sept. 2, 2020
Three ways to make selling fun
This month’s Masterclass in The Modern Marketing Collective is Sales Psychology. When we learn what selling is really about, and how we can take these strategies and make them our own in a very natural way, sales not only becomes easy but also fun! And today I want to share with you three tactics to try today to help you lose the “ickiness” when it comes to selling to make it a FUN process - because it should be. Are you seriously about creating a full time income from your business, so you ca...
84
Aug. 31, 2020
The new rules of influencer marketing: what you need to know with Karan White
My free Instagram Stories Challenge starts TODAY - quick register here! Influencer marketing is BOOMING! In fact, it is one of the marketing channels that did not experience a significant decline in activity even during this COVID-19 shutdown period when marketing spend in many channels experienced sharp reductions, according to the World Federation of Advertisers. But this booming industry of influencer marketing brings with it a lot of questions. How can we make sure that we see a return in o...
84
Aug. 31, 2020
The new rules of influencer marketing: what you need to know with Karan White
My free Instagram Stories Challenge starts TODAY - quick register here! Influencer marketing is BOOMING! In fact, it is one of the marketing channels that did not experience a significant decline in activity even during this COVID-19 shutdown period when marketing spend in many channels experienced sharp reductions, according to the World Federation of Advertisers. But this booming industry of influencer marketing brings with it a lot of questions. How can we make sure that we see a return in o...
83
Aug. 26, 2020
This is what Instagram Stories can do for your business!
The Instagram Stories Challenge starts 1st September! Register here. Over 5 days together, we're going to take you from spending WAY too much time trying to work out what to post; stuck in indecision and overwhelm; not to mention terrified of filming yourself on Stories (this used to be ME!)… and not seeing any traction using Instagram Stories for your business... To feeling CLEAR and CONFIDENT using Stories to connect with your audience and actually grow your income! If you do not currently ...
83
Aug. 26, 2020
This is what Instagram Stories can do for your business!
The Instagram Stories Challenge starts 1st September! Register here. Over 5 days together, we're going to take you from spending WAY too much time trying to work out what to post; stuck in indecision and overwhelm; not to mention terrified of filming yourself on Stories (this used to be ME!)… and not seeing any traction using Instagram Stories for your business... To feeling CLEAR and CONFIDENT using Stories to connect with your audience and actually grow your income! If you do not currently ...
82
Aug. 24, 2020
Reinventing Yourself in Business with Caralee Fontenele
Stop spending WAY too much time trying to work out what to post Being stuck in indecision and overwhelm And feeling terrified of filming yourself In 5 Days you'll learn how to feel confident sharing Stories that connect with your audience and actually grow your income! Register for my FREE Instagram Stories Challenge? We start 1st September! What do you do when you’ve created a business… that you don’t love anymore?! And what if you’ve already built a brand and community around it? Should...
82
Aug. 24, 2020
Reinventing Yourself in Business with Caralee Fontenele
Stop spending WAY too much time trying to work out what to post Being stuck in indecision and overwhelm And feeling terrified of filming yourself In 5 Days you'll learn how to feel confident sharing Stories that connect with your audience and actually grow your income! Register for my FREE Instagram Stories Challenge? We start 1st September! What do you do when you’ve created a business… that you don’t love anymore?! And what if you’ve already built a brand and community around it? Should...
81
Aug. 19, 2020
Instagram Reels: how to use them for your business
Instagram just brought out a new kid on their block Instagram Reels. Just when we’re getting comfortable with the different parts of this small and mighty social media tool, a new addition to it gets released! But I’m not complaining: for my students and me, Instagram is up there with the number one ways we attract, connect with and turn our beautiful followers into raving customers! And as the updates come out - we look at them, understand them, and then decide if they are worth investing our...
81
Aug. 19, 2020
Instagram Reels: how to use them for your business
Instagram just brought out a new kid on their block Instagram Reels. Just when we’re getting comfortable with the different parts of this small and mighty social media tool, a new addition to it gets released! But I’m not complaining: for my students and me, Instagram is up there with the number one ways we attract, connect with and turn our beautiful followers into raving customers! And as the updates come out - we look at them, understand them, and then decide if they are worth investing our...
80
Aug. 18, 2020
From 0 clients to scaling as a copywriter with Anita Siek
Joining us on the podcast today is one of the most engaging and joyful women I’ve met in business so far. Her name is Anita Siek. Anita is the founder of the content, communications and copywriting studio Wordfetti, host of the popular podcast Brandfetti and woman behind the bright and fun Instagram feed @anitasiek. Anita followed an extremely nontraditional path to copy-writing. She was a Lawyer (with a degree in Social and Organisational Psychology) who fell in love with words and how the ch...
80
Aug. 18, 2020
From 0 clients to scaling as a copywriter with Anita Siek
Joining us on the podcast today is one of the most engaging and joyful women I’ve met in business so far. Her name is Anita Siek. Anita is the founder of the content, communications and copywriting studio Wordfetti, host of the popular podcast Brandfetti and woman behind the bright and fun Instagram feed @anitasiek. Anita followed an extremely nontraditional path to copy-writing. She was a Lawyer (with a degree in Social and Organisational Psychology) who fell in love with words and how the ch...
79
Aug. 12, 2020
Don't Price Based On Your Worth
Have you heard the saying that you should charge what you are worth? I disagree. Your pricing does not reflect your worth as a person. And just because someone else has lower or higher prices than you, does not mean they are worth any more or any less. Pricing is one of the questions I’m asked the most from my students - and it can really get us stumped. And many of us are chronic underchargers! Here’s a small part of a recent Money & Pricing Masterclass I ran for my students inside The Modern...
79
Aug. 12, 2020
Don't Price Based On Your Worth
Have you heard the saying that you should charge what you are worth? I disagree. Your pricing does not reflect your worth as a person. And just because someone else has lower or higher prices than you, does not mean they are worth any more or any less. Pricing is one of the questions I’m asked the most from my students - and it can really get us stumped. And many of us are chronic underchargers! Here’s a small part of a recent Money & Pricing Masterclass I ran for my students inside The Modern...
78
Aug. 10, 2020
Refugee camp to international speaker with Pauline Nguyen
Pauline Nguyen’s story is that of survival first. Escaping war-torn Vietnam as a toddler, Pauline eventually made it to Australian shores after a year in a Thai refugee camp. She went on to suffer tremendous physical and emotional abuse until she was a young woman. It’s this adversity that Pauline now refers to as her ‘training’ to have since become one of Australia’s most sought after development coaches, a leading entrepreneur, an award-winning author and an international keynote speaker. She...
78
Aug. 10, 2020
Refugee camp to international speaker with Pauline Nguyen
Pauline Nguyen’s story is that of survival first. Escaping war-torn Vietnam as a toddler, Pauline eventually made it to Australian shores after a year in a Thai refugee camp. She went on to suffer tremendous physical and emotional abuse until she was a young woman. It’s this adversity that Pauline now refers to as her ‘training’ to have since become one of Australia’s most sought after development coaches, a leading entrepreneur, an award-winning author and an international keynote speaker. She...
77
Aug. 5, 2020
Rewind: Inside My First Year in Business
Join me as I take you behind the scenes of the first 12 months of being full time in my business from February 2015 to 2016. I share the biggest struggles I had, how I attracted clients, what work I actually did, how my prices started and changed, how much I earned and the breakdown from what, what I spent and exactly what on and more. Thank you to everyone who submitted questions from this episode - including my students inside my coaching group The Modern Marketing Collective and some from Ins...
77
Aug. 5, 2020
Rewind: Inside My First Year in Business
Join me as I take you behind the scenes of the first 12 months of being full time in my business from February 2015 to 2016. I share the biggest struggles I had, how I attracted clients, what work I actually did, how my prices started and changed, how much I earned and the breakdown from what, what I spent and exactly what on and more. Thank you to everyone who submitted questions from this episode - including my students inside my coaching group The Modern Marketing Collective and some from Ins...
76
Aug. 3, 2020
Cultivating Cultural Intelligence with Yawuru/Bunuba woman Cara Peek
Cara Peek is a Yawuru/Bunuba woman, lawyer, social innovator and entrepreneur who is committed to fostering access and opportunity for Indigenous communities. She is Chairperson of Nyamba Buru Yawuru, which is one of the leading Aboriginal organisations in post native title determination delivery; she’s worked in regional communities in Australia, Canada and the USA; and she is the Executive Chairperson & Founder of Saltwater Country – a non-profit focused on providing diverse and inclusive tra...
76
Aug. 3, 2020
Cultivating Cultural Intelligence with Yawuru/Bunuba woman Cara Peek
Cara Peek is a Yawuru/Bunuba woman, lawyer, social innovator and entrepreneur who is committed to fostering access and opportunity for Indigenous communities. She is Chairperson of Nyamba Buru Yawuru, which is one of the leading Aboriginal organisations in post native title determination delivery; she’s worked in regional communities in Australia, Canada and the USA; and she is the Executive Chairperson & Founder of Saltwater Country – a non-profit focused on providing diverse and inclusive tra...
75
July 30, 2020
Exactly how much I’ve invested in professional development
Someone recently asked me what I’ve invested in for my professional development. Being a fairly open book when it comes to sharing what I’ve done in my business, I thought I’d step you through each year to date of my business in terms of the types of programs I’ve taken and how much I’ve actually invested in my professional development. For me, professional development is one of my favourite things to invest in. It’s the opportunity to learn, open my mind to new ideas and strategies, often conn...
75
July 30, 2020
Exactly how much I’ve invested in professional development
Someone recently asked me what I’ve invested in for my professional development. Being a fairly open book when it comes to sharing what I’ve done in my business, I thought I’d step you through each year to date of my business in terms of the types of programs I’ve taken and how much I’ve actually invested in my professional development. For me, professional development is one of my favourite things to invest in. It’s the opportunity to learn, open my mind to new ideas and strategies, often conn...
74
July 27, 2020
Becoming a six figure artist with Cass Deller
I’m so excited for you to meet my friend and a total inspiration, Cass Deller in today’s episode. Cass is watercolour and hand lettering artist, designer, mother and business owner of Cass Deller Design. Her work has been featured in magazines such as Real Living Magazine and Home Beautiful and she has worked with brands including Provincial Home Living and Pillow Talk. I met Cass a few years ago at a business retreat organised by a mutual friend of ours. And I fell in love with her beautiful g...