Episodes

Some of the really valuable insights that I teach inside the Modern Marketing Collective centre around four categories of content that every business needs. These are connection, credibility, value and promotion, and today I’m talking about how to apply each of these specifically to your website. Understanding these four categories will be super helpful for everything marketing related, from posting on Instagram and creating your newsletter to how you structure your offerings and content across...

Building out your email list continues to be one of the most fundamental ways to grow your online business. Communicating with people through regular newsletters helps to build trust and draw people into your world. But email addresses are a high commodity and a lot of people are wary of giving out their details. Today I’m talking about 9 elements to consider when creating your opt-in page so that your freebie actually works for your business to create conversions. WHAT EXACTLY IS AN OPT-IN PA...

Welcome to the world of web design in 2023, where creating a high-converting website is crucial for online success. We’re so lucky to be joined by Emma Troy to help decipher the must-haves and what to avoid to create a converting website machine for your service or product-based business! INTRODUCING EMMA TROY Step into the digital realm where creativity meets technology, and websites come to life with captivating designs and seamless functionality. Meet Emma Troy, the brilliant designer behin...

Today, I wanted to chat with you about something that I know many of us struggle with - imposter syndrome. ARE YOU FEELING LIKE YOU’RE JUST NOT GOOD ENOUGH? I’ve definitely struggled with this during my career. It's that awful feeling of self-doubt and inadequacy that creeps up on you when you're trying to achieve something new or step outside of your comfort zone. You might feel like you either don't deserve the opportunity or success you've achieved or that someone is going to find out that ...

My guest today is Sara Jade, owner and founder of SJ&Co, a boutique hair salon in Northcote, Melbourne. Having been in business for 15 years, Sara Jade has so much insight and wisdom when it comes to business. She has taken her salon to the next level by reimagining, simplifying, downsizing and getting really clear on what she wants. LETTING GO OF HER EGO TO MAXIMISE HER HAPPINESS At the peak of her business, SJ&Co had 14 staff but Sara Jade was constantly drowning in debt from paying wages an...

Today I'm joined by Tanya Castellino, the founder of Life's Little Celebrations and member of The Modern Marketing Collective. Her business has promoted and supported kids' event vendors for the past 12 years and during this time, she has launched the Celebrate Society Membership for Kids Party Suppliers, the Celebrate Conference, and a magazine called Celebrating Little Ones. SHE LAUNCHED A MAGAZINE? TELL ME MORE! Celebrating Little Ones is a FREE online magazine that brings together the best...

I have something a little bit different for you this week where I swapped seats and was the guest on the Heart-Centred Business Podcast with host Tash Corbin. Tash is amazing and a friend of mine. I met her a few years ago at Denise Duffield Thomas's first ever Rose Farm retreat, and I just have so much respect for her. Tash is a marketing and business growth specialist, and she's also one of our members in The Modern Marketing Collective. INSTAGRAM: A SNAPSHOT OF YOUR BUSINESS Social media h...

If you feel like you don’t have enough time to get everything done and you’re trying to do it all without much to show for it, this episode is a must listen. In a world where every piece of information is at your fingertips, you don’t need another time management strategy. What you need are the tools, techniques and wisdom to create a more spacious, meaningful and rewarding life and that’s exactly what we’re talking about today. WELCOME MELISSA AMBROSINI & NICK BROADHURST  In this episode I’...

What we believe about ourselves and our potential to earn profit is important, and more often than not translates straight to our bottom line. While it can be challenging to change up the patterns we’ve always lived with, viewing money from a positive mindset is a skill that anyone can learn. It’s never too late to make a change and begin creating profit with intention and the belief that good things are coming your way. WELCOME CLARE WOOD Today I chat with Clare Wood, qualified accountant tur...

Leaving your 9 to 5 to pursue a creative dream full-time may sound a little out there. Some people may even call it crazy. But when you know what you want and you know what you’re good at, it can work. All you need is a little faith. WELCOME TRISH BURTON Today I sit down with Trish Burton, who courageously walked away from her job as a school teacher to follow her passion for making art. Trish is now a Melbourne-based artist, designer and art educator with a dedication to inspiring creativity ...

With all the hard work that comes with building a business, it can quickly feel impossible to juggle work and your personal life in a productive way. And while it’s so exciting to throw everything into creating something of your own, how do you find a balance that allows you to live the life that you’re looking for? WELCOME LAURETTA HAMILTON Today I’m chatting with the wonderful Lauretta Hamilton, who made the leap from working under a franchise model to starting her own birth education busine...

Leaving a full-time job to start your own business is a huge decision that is both exciting and terrifying at the same time. It takes so much courage to take that leap of faith and pursue your entrepreneurial dreams but it can be so rewarding and fulfilling. WELCOME CASS AGGETT In this episode, I’m chatting with Cass Aggett who bravely made this leap and started her own web design business after a career as a public servant. Cass helps female founders of health and wellness businesses to showc...

Do you have an overly complicated website with multiple offerings? Do you feel pressured to have so many programs, courses and services listed just to keep up with the competition? There are so many parts of running a business that can be challenging, but some of the most common complaints I hear are when business owners feel like they’re drowning in offerings, using pushy sales methods, and completely lost on how to plan for the future. It’s so important to make sure you're selling your prod...

Small business owners often have to wear many hats and juggle so many responsibilities in order to keep their company running smoothly. While we know this can be rewarding, it can also be incredibly overwhelming, especially when trying to balance the day-to-day, time sucking operations with long-term growth, launches and sales strategies. CUE THE ONLINE BUSINESS MANAGER This is where an online business manager can come in. An online business manager, or OBM, is a professional who works remotel...

INTRODUCING EMMA MASLEN Today on the show I’m chatting with the courageous Emma Maslen from Rescue My Resume. Emma helps professional women to achieve their next dream job through amazing, confidence boosting resumes and coaching to nail that dreaded job interview. WHERE IT STARTED Emma started her business 5 years ago and would meet with her clients on a one-on-one capacity in cafes to write their resumes. Then covid hit and she had to change her business structure to move her packages onlin...

Welcome to today’s episode, which I know you’re going to love - you'll never have to scratch around for content ideas again! I know that as a business owner, content is often something you feel you should be doing better at, but there is always something demanding your attention isn’t there? So it gets pushed further and further down the pile. And what happens for a lot of business owners is that they tend to just push out snack content - a quote or a quick little video. But that snackable cont...

Today we’re taking a deep dive into online memberships, drawing on my biggest learnings from over four years of running the Modern Marketing Collective. I have learned so much along the way, and I’ve got some really great lessons to share with you that will help you skip some time forward in your own business. I discuss why you might consider opening a membership program, some of the amazing benefits they can deliver and the ideal stage in your business to launch one. I also reveal the topics a...

If you’re easing back into business after the holidays, you may be seeing a particular word pop up everywhere: ChatGPT. And you might be wondering - “what is this thing and what exactly should I know about it for my business?” In this episode, I’m breaking down what ChatGPT is - and how you can leverage it for your marketing, including: The top two ways it can save you time coming up with content My biggest tips for generating the most helpful responses from it Its limitations to be wary of...

Let’s talk about money! And how to make more of it in 2023. I have three ways I’ll be sharing in this episode that are leveraged ways to increase the revenue in your business. In other words, increasing the money coming into your business, without a big increase in the hours you’re putting into your business. Website: https://emilyosmond.com Instagram: https://www.instagram.com/emilyosmond Facebook: https://www.facebook.com/emilyclareosmond

So what’s it like becoming a mum while you run a business? True answer? It’s so different for everyone, depending on them, their baby, their business and their circumstances. I’m sharing my experience - from preparing for maternity leave, the early days of having a newborn, plus what it’s like now, with a four month old. There are things I’d do differently next time, plus other things that are working really well. And I’ve had many conversations with other parents about how they have managed i...

I always find the end of the calendar year a time that I move into a reflection period. I like to look back on the year, and pull out learnings about myself and the decisions I have made in my business. I examine what has felt good to me, and what hasn’t. Sometimes this is uncomfortable, but I am learning the importance of sitting in the feelings and pausing, versus moving straight into more action driven by my problem-solving, want-to-be-doing-things brain! I have a belief that my gut feeling...

With the holiday season approaching, you may be winding down from client work, and holding off doing any launches until the new year. So while you have chosen to give yourself a break from client delivery, what about your marketing?  You may be having thoughts such as “people will forget about me if I stop posting during the holidays”, or “if I don’t keep sharing content as usual, my business will lose momentum”, or even “a proper business owner wouldn’t have a break in their marketing”. In ...

I think there’s an assumption that as small business owners, we are all in business to grow bigger and bigger every year. And that growth is the number one indicator of business success. But what if we don’t want to grow our business any bigger? And what if measuring the success of a business by its growth, is missing the entire point so many of us are in business at all. In this episode I discuss why bigger isn’t always best for all of us! Free Online Class - The 3 Reasons Your Followers A...

Do you feel obligated to an audience you feel as though you have outgrown? Are you wondering if it’s “ok” for you to change your business focus, positioning or offers… even though you have an audience who are following you for what you offer now? Are you wondering how to go about it? Or worrying what if all of your audience will unfollow you? In this episode, I’m talking about the fears that come up when you think about changing your business direction when you have an existing audience… and...